Marketing Manager

Marketing Manager

Bot Auto is seeking a Marketing Manager to execute high-impact, multi-channel campaigns that elevate our brand, strengthen media visibility, and position us as the leader in autonomous trucking.

This role bridges strategy and execution turning themes and messages developed by the executive and creative teams into coordinated campaigns across PR, digital, and social channels. You'll manage timelines, content assets, publishing, and follow-up engagement while tracking and optimizing results.

You'll collaborate closely with executives and team members, working independently within established campaign guidelines but always with room for creativity and initiative.

Key Responsibilities

• Campaign Project Management:
• Lead major campaigns from concept to completion.
• Build and maintain project Gantt charts, coordinate deliverables, and manage timelines.
• Ensure consistent communication and alignment across stakeholders.
• Content Execution & Coordination:
• Manage all campaign content assets ensuring materials are properly organized, versioned, and published on schedule.
• Push and coordinate cross-functional teams to deliver needed content.
• Support content creation as needed drafting or editing posts, press copy, and digital materials.
• Media & Channel Activation:
• Execute campaigns across social media (e.g. X, Reddit, YouTube, LinkedIn) and earned media channels.
• Support outreach to premium outlets
• Coordinate digital publishing and media follow-ups for coverage amplification.
• Analytics & Reporting:
• Track campaign performance across channels, compile insights, and suggest optimizations.
• Provide regular status updates and post-campaign summaries for leadership review.
• Cross-Functional Collaboration:
• Partner with executives and team members to ensure messaging consistency and alignment.
• Support event coordination, website updates, and other marketing touchpoints tied to ongoing campaigns.

Required Skills & Experience

• 5+ years in marketing, communications, or campaign management roles (in-house or agency).
• Strong project management skills able to manage multiple initiatives simultaneously.
• Deep understanding of social media platforms.
• Demonstrated experience executing digital and media campaigns end-to-end.
• Comfortable with content management, publication workflows, and analytics tracking.
• Strong communication and stakeholder coordination abilities.
• Creative problem-solver with a proactive mindset.
• Familiar with autonomous vehicles (AVs) or transportation tech is a plus.
• LLM or AI tool fluency is a plus.