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Senior Paid Search Specialist (SEM)

Senior Paid Search Specialist (SEM)

Gen DigitalTempe, AZ, US
30+ days ago
Job type
  • Full-time
Job description

Senior Paid Search Specialist (SEM)

We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals. If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment.

Key Responsibilities

  • Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.
  • Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
  • Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
  • Design and run A / B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
  • Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
  • Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.
  • Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
  • Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.
  • Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Qualifications

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
  • Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center.
  • Strong understanding of digital marketing and business KPIs.
  • Proven success with A / B and multivariate testing.
  • Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred.
  • Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.
  • Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.
  • Relevant certifications (Google Ads, SA360, Microsoft Ads) required.
  • Experience with automation, scripts, or bulk campaign management tools is a plus.
  • Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).
  • Prior experience marketing cybersecurity products is a plus.
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    Paid Search Specialist • Tempe, AZ, US