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Vice President, Product Marketing (AECO)

Vice President, Product Marketing (AECO)

PlanGridCorona, NY, US
2 hours ago
Job type
  • Full-time
Job description

Vice President Of Product Marketing (AECO)

At Autodesk, we empower innovators everywhere to design and make anything. From greener buildings to smarter products to more resilient infrastructure, our software helps millions of people imagine, design, and make a better world.

The Architecture, Engineering, Construction, and Operations (AECO) industry is undergoing rapid digital transformationand Autodesk is leading the way. As we help our customers connect workflows, teams, and data across the entire project lifecycle, we're unlocking new levels of productivity, sustainability, and innovation.

A part of the Worldwide Marketing Senior Leadership Team, reporting to the Vice President of Industry, Portfolio & Emerging Business Marketing, the Vice President of Product Marketing (AECO) will lead Autodesk's global marketing strategy and execution for the Architecture, Engineering, Construction, and Operations (AECO) segment. This role will shape how Autodesk engages the market, drives demand, and builds deep, enduring relationships across architecture, engineering, construction, and operations audiences.

You will lead a world-class team responsible for audience, product, and technical marketing; integrated campaign strategy; revenue and field marketing for our emerging businesses; and sales knowledge transfer. Success requires a seasoned, growth-minded leader who brings together industry insight, creativity, and operational excellence to drive business impact at scale.

This role is remote-friendly within North America with the San Francisco or Boston areas preferred and can also be Office-based or Hybrid.

Travel requirements will be approximately 25%.

Responsibilities

Marketing Strategy & Leadership

  • Lead the end-to-end marketing strategy for Autodesk's AECO business, aligning closely with company priorities and revenue goals
  • Champion an audience-centric, insight-driven approach that connects marketing investment to measurable outcomes
  • Shape Autodesk's AECO narrative, elevating the company's leadership position across design, build, and operate
  • Build, mentor, and inspire a high-performing global team that delivers excellence and innovation

Product & Technical Marketing

  • Partner with Product Management and Engineering to translate technical innovation into customer value and market advantage
  • Develop compelling messaging and positioning for Autodesk's AECO portfolio to drive awareness, adoption, and growth
  • Oversee creation of technical contentwhite papers, case studies, webinars, and blogsthat demonstrates Autodesk's depth and credibility
  • Ensure all materials are technically accurate, customer-relevant, and aligned with Autodesk's overall product strategy

    • Audience & Segment Marketing

  • Define and execute targeted audience strategies for key AECO segments including architects, engineers, builders, and owners / operators
  • Use data and market insights to inform segmentation, targeting, and personalized content delivery
  • Build long-term engagement and loyalty through community, advocacy, and education initiatives

    • Emerging Business Marketing & Campaigns

  • Own pipeline generation and new logo acquisition targets for emerging businesses, including Construction and Water
  • Design and execute integrated marketing campaigns across digital, social, events, media, and partner channels
  • Partner with regional and global teams to ensure alignment and impact in every market
  • Monitor campaign performance and optimize continuously for ROI and efficiency

    • Sales Knowledge Transfer & Partner Collaboration

  • Equip global sales and channel teams with tools, content, and insights to convert demand and accelerate deals
  • Develop knowledge transfer programs and assets that clearly articulate Autodesk's differentiated value
  • Collaborate with sales and sales enablement leadership to refine go-to-market approaches and ensure seamless alignment across the customer journey

    • Industry Strategy & Thought Leadership

  • Stay ahead of AECO industry trends, challenges, and emerging opportunities to guide strategy and messaging
  • Position Autodesk as a thought leader through content, partnerships, and presence in key industry forums
  • Engage directly with customers, influencers, and associations to strengthen Autodesk's reputation and ecosystem relationships

    • Stakeholder Management

  • Build strong partnerships with senior leaders across Product, Sales, Industry Strategy, and Corporate Functions to drive shared success
  • Advocate for AECO marketing priorities across the enterprise and secure alignment and resources to achieve goals
  • Communicate progress, insights, and impact effectively to executive stakeholders

    • Minimum Qualifications

  • 15+ years of experience in B2B marketing, with significant exposure to SaaS or cloud-based businesses
  • Proven record of developing and executing marketing strategies that deliver measurable revenue growth and ROI
  • Experience leading large global teams across multiple marketing disciplines
  • Strong analytical skills with the ability to balance data-driven decision-making and creative storytelling
  • Exceptional executive presence, communication, and collaboration skills
  • Track record of fostering high-performance cultures grounded in trust, accountability, and innovation

    • Preferred Qualifications

  • MBA or advanced degree in business, marketing, or related field
  • Experience in category creation or transformation marketing
  • Background in driving cross-industry go-to-market motions within large, matrixed organizations
  • Understanding of AECO markets, including key trends, technologies, and customer challenges
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