EAB (Education Advisory Board) is hiring : Content Strategist, Appily in Washingt

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Content Strategist, Appily

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employeesby checking out our recent awards .

The Appily Student Marketing team helps high school students make confident college choices by offering everything students need to plan, decide, and apply to college on appily.com.

Appily is seeking a Content Strategist to join our growing team. This role will support content development from planning through publication, ensuring Appily’s blog, website, and tools are informative, engaging, and optimized for SEO / GEO. This role calls for creativity, editorial excellence, strong project management skills, and a growth mindset; it is ideal for someone who loves learning, thrives on details, and enjoys bringing ideas to life with precision and purpose.

Excellent communication skills, both written and verbal, are essential, along with the ability to collaborate effectively in a team environment. Familiarity with analytics, CRM, and CMS tools, and an eagerness to stay updated on industry trends will be key. This individual should be a self-starter who is eager to brainstorm and test creative strategies for optimal channel performance. A proactive attitude, attention to detail, and a willingness to learn and grow within the company are highly valued.

This hire may be based in Richmond, VA or Washington, D.C.

Primary Responsibilities :

Content Creation & Editorial Execution

• Write and edit original content for blog posts, guides, and web pages targeting high school students and their parents / guardians, maintaining consistency with Appily’s voice, tone, and editorial guidelines
• Manage and execute the editorial calendar in partnership with the Associate Director of Content Strategy
• Coordinate with freelance writers, providing briefs and feedback, and managing drafts through final approval
• Ensure accurate and accessible formatting across all content

SEO & Content Optimization

Content Governance & CMS

Performance Support

Cross-functional Collaboration

Learning & Growth

Basic Qualifications :

Ideal Qualifications :

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation :

The anticipated starting salary (base) range for thisrole is$55,000 - $67,500per year. Actual salary variesdue to factors that may include but not be limited torelevant experience, skills, and location.At EAB, it isnot typical for an individual to be hired at or near thetop of the starting salary range for their role.

This hire will additionally be eligible for discretionarybonus or incentive compensation. Variablecompensation may depend on various factors,such as individual andorganizational performance.

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

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