VP, Digital Experience (Remote)

VP of Digital Experience

Reporting to the Chief Marketing Officer, the VP of Digital Experience will lead a global team spanning performance marketing, digital strategy, and web experience. This leader will own the vision and execution for how digital channels fuel inbound demand, while also shaping how prospects and customers experience CrowdStrike online.

The ideal candidate brings a rare blend of data-driven growth expertise and customer-centric experience design, ensuring that every click, visit, and campaign accelerates both revenue growth and long-term brand affinity.

In this role, you'll be the driving force behind CrowdStrike's digital engine. Leading a global team across performance marketing, web, and digital strategy, you'll own the roadmap for how we reach, convert, and delight customers at scale. This is a role for a builder and innovatorsomeone who thrives at the intersection of pipeline accountability and customer experience design.

You'll :

• Shape the future of digital demand generation : From paid search and social to emerging channels and AI-powered digital experiences, you'll lead the programs that bring customers into the funnel and accelerate pipeline.
• Elevate our digital experience : You'll ensure CrowdStrike.com and our digital properties deliver world-class design, personalization, and conversion optimization. Every interaction should be seamless, intuitive, and impactful.
• Turn data into growth : You'll set the standard for analytics, attribution, and insights that drive smarter decisions and maximize ROI.
• Inspire and lead : You'll empower a talented team of marketers, strategists, and digital experts to push boundaries, innovate, and continuously improve.
• Build, lead, and inspire global teams across performance marketing, digital experience, and web strategy.
• Develop the overarching digital roadmap that drives pipeline growth, customer acquisition, and lifetime value.
• Partner with Sales, Product Marketing, Brand, and Revenue Marketing to ensure alignment on business objectives and go-to-market priorities.
• Own paid digital programs (search, social, display, programmatic, emerging channels) to drive inbound demand and pipeline contribution.
• Scale integrated digital campaigns that balance lead capture, nurture, and account-based engagement.
• Establish a framework for ROI measurement, attribution, and optimization across the funnel.
• Lead the vision and strategy for CrowdStrike.com and related digital properties, ensuring they deliver best-in-class user experience, personalization, and conversion optimization.
• Oversee SEO, site architecture, and content optimization to maximize visibility and inbound traffic.
• Implement continuous testing and experimentation (A / B, multivariate, personalization) to enhance digital engagement and performance.
• Partner with Data teams to define KPIs, dashboards, and performance reporting.
• Ensure digital campaigns and experiences are supported by the right marketing technology stack and analytics infrastructure.
• Partner with Marketing Ops and IT to build a best in class AI-powered digital experience technology strategy.
• Translate insights into actionable strategies to accelerate conversion and improve efficiency.
• Stay ahead of digital marketing trends, emerging platforms, and customer expectations, including generative and agentic AI.
• Foster a culture of curiosity, testing, and data-informed decision-making across the organization.
• Drive continuous improvement in both pipeline generation and digital experiences.

What You'll Need :

Benefits of Working at CrowdStrike :

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.