Marketing Manager (Lonoke)

The Kinetic Group is a world leader in the design, manufacturing, and distribution of small caliber ammunition under the iconic brands B&P, CCI, Federal Premium, Fiocchi, HEVI-Shot, Remington and Speer. We have domestic ammunition manufacturing facilities in Minnesota, Idaho, Arkansas, and Missouri, and service law enforcement, government agencies and sporting enthusiasts throughout the world. Today, The Kinetic Group is a part of the Ammo+ division of The Czechoslovak Group (CSG), which holds a diverse portfolio of companies in the defense, security, automotive, aerospace and rail industries.

The Marketing Manager will deliver on brand goals and metrics through execution of the strategic marketing plan in support of Remington. This position will also support Fiocchi and B&P initiatives as required. The Marketing Manager will execute brand goals and analyze market data, product and innovation plans including ammunition, accessories and licensed goods.

This position reports to the Director of Marketing for Fiocchi, B&P and Remington and is based out of our Lonoke, AR office.

As the Marketing Manager, you will have an opportunity to :

• Manage two internal positions (Graphic Designer and Marketing Specialist), focusing on continuous improvement and professional development
• Write copy for promotional materials when needed
• Execute creative materials to support advertising, packaging, in-store and event signage.
• Ensure alignment with brand positioning, messaging development and written style guide
• Assist with development of new product launches based on strategic priorities set for the year by product and marketing leadership.
• Work with Media Director and external agencies when needed on media, advertising and PR plan activation
• Support graphic and copy needs for website; engaging and growing e-newsletter and SMS subscribers
• Work with internal social media manager to translate brand and product plans into dynamic and engaging content for Remington social channels
• Serve as the primary contact for brand ambassadors to ensure contracted activities are done and relationships are fully maximized for both parties
• Work with events team on graphic needs, ambassador support and product displays for Remingtons live events presence
• Engage with industry media contacts when applicable to showcase the Remington brand and key products.
• Connect with Senior Manager, Communications and on-site operations team to ensure Lonoke factory is featured throughout internal communication materials
• Partner with firearms and other industry companies on new products and projects to expand reach of the brand and recruit more Remington followers
• Capture competitive brand and product promotion activity to share with the organization and inform marketing strategies
• Maintain Remington trademarks list to keep consistent use and protect these mark assets, collaboration with legal team
• Provide key launch dates and promotion activity to marketing for master calendar
• Support budget tracking and forecasting activities to keep brand on monthly and yearly budget targets
• Work across brands as needed on a project basis to support enterprise-wide marketing team and gain exposure to other companies and functions

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