Senior Social Media Strategist Job at Green Thumb Industries INC in Chicago

Senior Social Media Strategist

As a member of Brand Equity & Activation team, the Sr Social Media Strategist will develop & lead social media strategy across all GTI cannabis portfolio brands and the RISE dispensary brand. They will work in concert with the individual brand teams to develop growth, engagement, channel and content strategies. They will work collaboratively with the brand teams, internal social content creators, external content creators, and compliance.

We're seeking a creative strategist who can navigate the complex cannabis regulatory environment and the challenges with social media company terms of service. You have a deep understanding of creative social strategies that resonate on various social media platforms, such as Instagram, Facebook, Reddit, YouTube and TikTok. Ideally you also well-versed in cannabis culture.

Responsibilities

• Design and implement comprehensive social media strategies aligned with brand goals, target audiences, and industry trends.
• Identify key performance indicators (KPIs) and set measurable objectives for social media campaigns.
• Collaborate with brand and content teams to plan, develop, and approve content calendars.
• Continually improve social media performance through constant testing, interrogation, and creative approaches.
• Monitor performance metrics and adjust strategies to maximize engagement, reach, and conversion.
• Foster authentic relationships with followers, influencers, and industry partners.
• Develop comprehensive influencer strategies.
• Analyze social media data to track trends, insights, and campaign performance.
• Stay updated on legal regulations, advertising restrictions, and industry trends specific to cannabis marketing.
• Develop unique strategies to work around existing social media platform restrictions.
• Develop briefs for brand social content with brand teams.
• Develop mutually exclusive social styles across GTI brands in concert with brand teams.
• Develop a POV on channels and appropriate mix for all brands.

Qualifications

Additional Requirements

Green Thumb Pay Range

$85,000 - $100,000 USD