Job Title : Chief Marketing Officer (CMO)
Company : Multi-Brand Automotive Dealership Group
Location : Inland Empire
Job Overview
The Chief Marketing Officer (CMO) is responsible for developing and executing a comprehensive marketing strategy for a multi-brand automotive dealership group, encompassing Ford, Chevrolet, Hyundai, and a substantial used car division.
This leader will spearhead customer acquisition and retention initiatives across digital, traditional, and experiential channels, driving brand recognition and loyalty across all dealership brands.
The CMO will report to the CEO and work closely with sales, finance, and operations leadership to ensure brand alignment and to achieve sales and growth targets.
Key Responsibilities
Strategic Marketing Leadership
Develop and implement an innovative, data-driven marketing strategy for new and used vehicles across all dealership brands.
Customer Acquisition and Retention
Establish and oversee initiatives to drive new customer acquisition and increase repeat business, enhancing the lifetime value of each customer.
Digital Marketing and E-Commerce
Manage and optimize e-commerce and digital marketing channels to drive online traffic and conversion.
Data-Driven Decision Making and Analytics
Implement and leverage marketing analytics to measure the effectiveness of campaigns and optimize the marketing mix.
Budgeting and Financial Performance
Develop and manage the marketing budget, ensuring cost efficiency and high ROI.
Cross-Functional Collaboration
Partner with sales leadership to ensure alignment between marketing efforts and sales goals, fostering collaboration across teams.
Key Performance Indicators (KPIs)
Customer Acquisition Cost (CAC)
Target and monitor CAC by channel and campaign, ensuring it aligns with budgetary constraints and maximizing marketing efficiency.
Customer Retention Rate
Improve the percentage of repeat customers year-over-year, using loyalty programs, CRM strategies, and post-purchase engagement.
Return on Advertising Spend (ROAS)
Measure ROAS for digital and traditional marketing efforts across each dealership brand, optimizing campaigns to exceed industry benchmarks.
Lead Conversion Rate
Increase lead-to-customer conversion rates, tracking performance by source and adjusting campaigns to drive quality leads for Ford, Chevrolet, Hyundai, and used cars.
Sales Growth per Brand and Segment
Drive sales growth targets, working closely with each dealership brand to support monthly, quarterly, and annual goals.
Brand Awareness and Customer Sentiment
Regularly measure and improve brand awareness and customer sentiment through surveys, social media engagement, and review scores.
Digital Engagement Metrics
Increase online engagement, including website traffic, social media following, and email open / click rates.
CRM and Database Growth
Grow and segment customer and lead databases to support personalized marketing efforts and improve customer segmentation.
Cost per Lead and Marketing Efficiency
Optimize the cost per lead for new and used vehicles, focusing on high-quality leads and minimizing waste.
Use of Co-op Marketing Funds
Ensure full and efficient utilization of OEM co-op marketing funds for each brand.
Qualifications
This role is pivotal in shaping the future of our dealership brands.
If you're an innovative marketing leader passionate about the automotive industry and driven by results, we'd love to meet you!