Director, Campaign Management, Retail & Commerce Networks (Remote)

Director, Campaign Management, Retail & Commerce Networks

As the Director, Campaign Management, Retail & Commerce Networks Acxiom's Commerce & Retail Media Network Practice, you will play a critical role in supporting the pre-sales to post-sales process by developing strategic media plans that align with client objectives and maximize performance. You will collaborate closely with internal teams and senior leadership to translate client goals into actionable, data-driven plans across client-owned and operated (O&O) properties and partner channels. In this role, you will focus on yield optimization, campaign management, media activation, and performance reporting, ensuring every campaign is planned with precision and positioned for measurable success. You will also contribute to the continuous process of improvement and innovation across our planning and sales support workflows. This role can be located almost anywhere in the U.S.

What You Will Do : Yield Optimization :

• Collaborate with partnerships, clients, sales, and technology vendors to ensure optimal pricing and inventory allocation across O&O platforms.
• Monitor inventory availability and apply data-driven insights to maximize revenue yield and minimize under-delivery.
• Recommend & create packaging strategies and pricing models based on historical performance and market trends.

Media Planning :

Campaign Activation on Owned & Operated Properties :

Reporting & Insights :

What You Will Have :

Bachelor's degree in advertising, marketing, business, or related field.

5 years+ experience in sales planning, media strategy, or digital advertising.

Strong understanding of media math, yield management principles, and digital media platforms (including video, display, and native).

Experience working with O&O and data ad systems, ad servers (e.g., Google Ad Manager), and reporting tools (e.g., Tableau, Looker Studio, Power BI.) etc.

Highly organized with excellent attention to detail and the ability to manage multiple deadlines simultaneously.

Strong communicator with the ability to distill complex information into client-friendly insights.

What Will Set You Apart :

Familiarity with SSPs, DSPs, and audience targeting technologies.

Experience working within a media network, publisher, or broadcast environment.

Relevant experience in tourism and travel.

Ability to work cross-functionally in a matrixed environment with Sales, Ad Ops, and Revenue Strategy teams.

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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