Lifecycle Marketing Specialist

WHO WE ARE :

Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE :

Skechers is seeking a Digital Marketing Specialist to support the execution and optimization of our automated and triggered email programs that drive customer engagement conversion and this role you will ensure customers receive relevant timely and personalized communications across key lifecycle stages from welcome and cart abandonment to loyalty and reactivation campaigns.

This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class email experiences.

This position is based in Manhattan Beach CA and requires a hybrid work schedule.

WHAT YOULL DO :

Lifecycle Execution & Operations

• Execute and maintain automated lifecycle journeys (e.g. Welcome Abandonment Post-Purchase Loyalty Winback).
• Update journey content copy images timing and business rules under direction from the Senior CRM Manager.
• Build and update emails in Salesforce Marketing Cloud Content Builder ensuring correct modules links and images.
• Schedule and QA daily email sends verifying correct audiences timing and approvals before deployment.
• Prepare assets copy decks and creative briefs for development teams to implement enhancements or new journeys.
• Maintain detailed documentation of journey logic modules and version control.

A / B Testing Support

Creative & Asset Coordination

Cross-Functional Support

Journey Monitoring & Issue Tracking

Reporting & Insights Support

WHAT YOULL BRING :

REQUIREMENTS :

The pay range for this position is $71000 - $80000 / yr USD.

About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing

To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 71000 - 80000