VP, Sales and Marketing

VP, Sales And Marketing

The VP, Sales and Marketing will be a member of the Senior Staff that contributes to the overall strategic direction of the Operating Unit and will be directly responsible for the sales, distribution, agency engagement and marketing strategy to ensure long term growth and profitability.

The VP, Sales and Marketing supports the organization's mission, vision and values by exhibiting the following behaviors : entrepreneurial spirit, innovation, responsiveness, challenging the status quo, effective collaboration, evidence-based decision making, and resilience. Performance includes demonstration of the following competencies : leadership, persuasion, analytical mindset, client focus, results driven, and quality decision making.

The VP, Sales and Marketing is responsible for the development and execution of industry leading go-to-market, sales, marketing and customer engagement strategies while developing and maintaining highly effective relationships with both external (e.g. independent agents) and internal customers (e.g. underwriting). Will also be responsible for developing and executing an advanced social media and digital marketing strategy.

Will demonstrate the highest level of partnership and collaboration with underwriting to drive superior results in new business submissions, new business written premium, retention and profitability.

Position requires superior sales, communication, collaboration, influence management and analytical skills. Attaining and maintaining a superior knowledge of our products and services is critical.

Qualifications

• Strong interpersonal skills, business acumen, and sound business judgment and be capable of effectively communicating with a diverse range of individuals and teams
• Strong aptitude for analyzing and translating data
• Superior strategic and execution skills along with strong coaching and mentoring abilities
• Successful experience in areas of strategic planning and marketing, business and market development, market research and planning in commercial lines insurance
• Ability to consistently demonstrate the WRBC Leadership Core Competencies and Innovation Behaviors.
• The Company is an equal employment opportunity employer.

Additional Requirements

Job Description

Essential Duties and Responsibilities

Establish sales and business distribution strategies with a focus on long term profitability

Develop and execute a successful marketing strategy that includes branding, social media and digital marketing

Develop and maintain superior agency management strategies, including the orchestration of agency appointment, termination, recruiting, tiering and compensation strategies

Hire, develop and lead a team of Business Development associates that will execute on the developed strategies and will consistently achieve / exceed their goals

Establish and monitor key metrics to ensure the successful achievement of critical production and profitability goals

Establish and nurture meaningful relationships with key agency personnel, driving mutually beneficial results

Identifies and participates in key industry events to promote our brand and develop key relationships

Takes an innovative and entrepreneurial approach to identifying and developing new business opportunities, sales strategies, customer service and engagement strategies

Identify and track competitor offerings, emerging issues and market trends impacting profitability, appetite, underwriting guidelines and strategies partnering with Actuarial team

Conducts market needs analyses among potential new business sectors to identify strategies for long term growth development

Establish internal partnerships, serving as a liaison for sales and marketing related issues and opportunities

Effectively communicate key metrics and strategic information to leaders and staff in a timely and efficient manner

Collaborate with various departmental leadership and field team members to adjust practices and protocols for operational efficiency

Conducts (with or without Business Developments staff) regular phone calls and visits with agency principals, producers and CSRs with pre-defined agenda topics related to production, individual accounts (including pipeline development), proposals, competition and products

Builds and maintains the highest level of collaboration with underwriting; proactively communicating with underwriting management on all aspects of submission flow, quote management, proposals, and renewal retention.

Effectively articulates and embodies the companys vision and values

Active member and contributor to the Senior Management Team including support of overarching strategy