Amazon Shopper Insights Lead

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Your role at Clorox :

The shopper and retail commerce landscape is shifting faster than ever, blending online and offline behavior, retail media, social commerce, delivery platforms, and AI-driven journeys. Shoppers now discover, evaluate, and buy in atomized moments, not linear funnels.

• This role is ideal for someone who sits at the intersection of analytics + insight + eCommerce, bringing the "art and science" needed to translate complex data into clear, actionable growth outcomes.
• Incremental headcount required to support focus area of eCommerce and Amazon specifically, where regaining share across our portfolio is a priority.
• The Amazon Insight Shopper Lead is a pivotal role that blends eCommerce analytics, shopper insights, and storytelling to unlock growth. You will lead the understanding of the Amazon and eCommerce shopper, synthesizing insights from platforms such as Stackline (Beacon, Atlas), Amazon Marketing Cloud (AMC), Circana, Numerator, and be proficient and conducting your own custom research to influence decisions across Sales, Retail Commerce, and BU Marketing.

In this role, you will :

1) Omni-Commerce Insights (Amazon priority + key .Coms)

Partner with Amazon customer teams, and BU marketing teams to decode shopper behavior and identify drivers of attraction, conversion, retention, and S&S loyalty.

Leverage Stackline, AMC, and other eCommerce analytics platforms to connect shopper actions to business outcomes.

Institutionalize a unified omni path-to-purchase model as the Sales Omni standard.

Recommend and lead ad-hoc Shopper insight surveys that lay the foundation for illuminating the Shopper across Clorox categories and brands within eCommerce.

Shape Amazon-specific shopper strategies that elevate commercial conversations and strengthen JBPs.

2) Online Shopping Behavior Insights (Cross-Retailer POVs)

Map the modern eCommerce shopping journey across Amazon, Walmart.com, Kroger.com, Chewy, Petco, Target.com, and Dollar.com.

Decode triggers such as branded vs. unbranded search, need-state-driven navigation (e.g., odor, dust, tracking), and competitive switching.

Identify migration patterns across retailers and digital ecosystems.

Illuminate factors that increase S&S propensity and online loyalty.

Translate digital shelf analytics into recommendations that improve findability, search rank, click-through, and content clarity.

3) Loyalty, Repeat, & Cohort Behavior

Partner with internal teams to unlock, repeat purchase analytics and drivers of loyalty.

Identify triggers of attrition and moments that strengthen retention.

Build retailer-specific loyalty and repeat-play strategies for Amazon and priority .Coms.

4) Digital Shelf Intelligence (Insight + Retail Media Integration)

Synthesize insights across Stackline, AMC, Scintilla, Numerator, Circana, and retail media analytics.

Identify friction points for shoppers across Clorox categories.

Identify best in class digital shelf partners to lead focused insight work across prioritized customer teams (Amazon, Walmart and Chewy).

5) Custom Research + Ad Hoc Shopper Studies

Lead ad hoc insight work, including short surveys, qual tasks, rapid digital tests, and shopper decision experiments to answer real-time questions.

Integrate custom research with platform analytics to build a holistic, insight-rich narrative.

6) Cross-Functional Partnership & Influence

Translate insights into compelling stories for Amazon teams, key .Com customer teams, BU Marketing, Category Leadership, and Retail Media.

Present clear, concise narratives that influence senior leaders and customer decision-makers.

Arm Sales Directors with retailer-specific insights that unlock Sell-In and JBP conversations.

Partner with Category Leadership to connect shopper insights to physical + digital aisle logic.

Help scale predictive insights and automation with Data Science partners.

What we look for :

7-10+ years in a combination of :

Primary Ad-Hoc Shopper Insights, qualitative and quantitative methods

eCommerce & retail commerce analytics

Data analytics / data science

Retail media insights

Digital shelf analytics

Technical + Analytical Skills

Deep expertise in Stackline (Beacon / Atlas) and Amazon Marketing Cloud

Strong working knowledge of Circana, Numerator, NielsenIQ; Scintilla familiarity is a plus

Experience synthesizing data across transactional, behavioral, competitive, and media sources

Lead, design and work with partners for quick-turn surveys and ad hoc shopper research

Fluency with AI tools for insight synthesis, journey mapping, and automation

Strong PowerPoint, Excel, PowerBI, and data visualization capabilities

Influence + Leadership

Ability to simplify complexity and craft compelling narratives for senior stakeholders

Experience influencing Sales, Marketing, and Retail partners

Strong interpersonal and stakeholder management skills

Comfortable testing, iterating, operating in ambiguity, and thinking end-to-end

Mindsets We Look For

Builder , excited to create and scale a new capability

End-to-end thinker, sees journeys, not isolated data points

Bias for action , progresses quickly, even with imperfect data

Workplace type :

The Amazon Shopper Insights Lead will ideally be located out of the Oakland, CA or Pleasanton, CA area, with the ability to be in office 3x per week, as per the Hybrid 2.0 policy. Open to top talent that sits out of other Clorox hub locations.

#LI-Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more (https : / / www.thecloroxcompany.com / responsibility / thriving-communities / empowering-our-employees-to-thrive / ) .

[U.S.]Additional Information :

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility / adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox's incentive plans, subject to the terms of the applicable plan documents and policies.

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We champion people to be well and thrive every single day. We're proud to be in every corner of homes, schools, and offices-making daily life simpler and easier through our beloved brands. Working with us, you'll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what's possible and work with purpose to make a difference in the world.

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Doing the right thing is the compass that guides every decision we make-and we're proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo.

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We seek out and celebrate diverse backgrounds and experiences. We're always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here (https : / / www.thecloroxcompany.com / company / idea / ) .

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The Clorox Company and its subsidiaries are an EEO / AA / Minorities / Women / LGBT / Protected Veteran / Disabled employer.