Recruitment Marketing Coordinator

Recruitment Marketing Coordinator

Reporting to the Associate Director for Marketing and Events, the Recruitment Marketing Coordinator is responsible for contributing to, executing and tracking communications to select segmented student populations, such as transfer students, students at Bloomfield College of Montclair State University, and nontraditional students. The Recruitment Marketing Coordinator manages day-to-day logistics tied to Undergraduate Admissions marketing content, photography, digital communication tools, and event support. This role coordinates marketing operations and provides hands-on support for various campaigns, communications, and events.

Principal Duties and Responsibilities

• Assist in the development of strategies to integrate social media and other web efforts into the broader communication plan for the Office of Undergraduate Admissions.
• Draft, create and execute within Slate CRM dynamic, personalized student recruitment communication campaigns for targeted populations that complement the broader Undergraduate Admissions marketing plan.
• Create and execute dynamic communication campaigns within third-party lead generation products such as College Board and CollegeVine.
• Monitors communication campaigns for effectiveness throughout the life of the campaign.
• Assist in executing Admissions events and programs, including building registration forms, preparing digital and print invitations, submitting marketing requests, and supporting day-of event needs.
• Manage marketing and creative requests submitted to University Communications and Marketing, including print, digital, and photography needs; track progress and ensure deliverables meet deadlines.
• Maintain and review admissions web content, collaborating with the Assistant Director on updates and improvements.
• Manage Slate text inbox by responding to student messages, ensuring timely replies, escalating when needed, and maintaining a consistent tone.
• Support Undergraduate Admissions' presence on social media by collecting content, preparing drafts, and assisting with scheduling and engagement tracking.
• Take meeting notes and distribute follow-up action items to ensure cross-team alignment and accountability.
• Maintain and update internal and external marketing profiles (e.g., college search sites, institutional directories, partner platforms) to ensure accurate and timely information.
• Provide administrative support for marketing efforts, including basic reporting, proofreading, and filing project requests.
• Support internal documentation and process improvements for marketing workflows, asset storage, and cross-department communication.
• Collaborate with the Assistant Director and other team members on larger campaigns and recruitment initiatives as needed.
• Perform other duties as assigned.
• Management retains the right to change or add job duties at any time.

Qualifications

Procedure for Candidacy

Applicants should include a resume and cover letter describing how their background, skills and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.

Salary Range

$55,142.18-$60,654.29 Annual

The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit : https : / / www.montclair.edu / human-resources / benefits /

Montclair State University considers factors such as, but not limited to, scope and responsibilities of the position, candidate's relevant work experience, education, skills, and internal equity, when extending an offer.

Salary offers for internal employees who are part of a collective bargaining unit (CBU) and are applying to a position that is within a CBU will be determined in accordance with contractual provisions.

Department

Undergraduate Admissions / Marketing and Outreach

Position Type

Professional - Non-Faculty

Contact Information :

For questions or concerns, please contact Human Resources' Workday Recruiting Support at 973-655-5000 (Option 2), or email talent@montclair.edu.

Inclusion Statement

Montclair State University values access and educational excellence. We are committed to an environment of diverse perspectives which ensures that graduates will be civically engaged, committed to democracy, and prepared to thrive as global citizens. We foster a community that promotes varied experiences and voices. We seek applicants who will contribute diverse ideas and perspectives and who value an environment that promotes educational growth and advancement for all.

EEO / AA Statement

Montclair State University is an Equal Opportunity / Affirmative Action Action institution with a strong commitment to diversity. Additional information can be found on the website at www.montclair.edu / human-resources / about-us / eo-aa-and-diversity /

Title IX and 34 C.F.R. 106 Policy

Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit : https : / / www.montclair.edu / human-resources / job-seekers /