Talent.com
Senior Marketing Manager
Senior Marketing ManagerSerenity Mental Health Centers • Atlanta, GA, US
Senior Marketing Manager

Senior Marketing Manager

Serenity Mental Health Centers • Atlanta, GA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

About Serenity

At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a Senior Marketing Manager who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives.

What You’ll Do

  • Champion a test-and-learn culture across the marketing team; launch bold experiments rooted in data.
  • Identify emerging content formats, messaging angles , and untapped channels that drive breakthrough performance.
  • Propose new campaign concepts that support both revenue growth and mental health awareness .
  • Own the strategy and execution of multi-channel, full-funnel marketing campaigns (digital, social, email, & TV)
  • Drive both brand equity and patient acquisition through cohesive messaging, visuals, and channel optimization.
  • Write clear briefs and manage timelines and feedback loops with internal & external creative teams.
  • Use data to guide every phase : concept, targeting, launch, and iteration.
  • Build dashboards and deliver reports tied to KPIs (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI
  • Mentor team managers and foster collaboration across the team.
  • Build and refine repeatable workflows that improve speed to launch , campaign quality, and internal communication.
  • Serve as the go-to lead for urgent pivots , new clinic launches , and real-time patient outreach efforts

Requirements

  • 6–10 years of experience in integrated marketing or demand generation , ideally in healthcare , B2C , or multi-location brands .
  • Experience leading full-funnel campaigns across digital and traditional channels.
  • Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc).
  • Proven success managing internal and external team members while communicating effectively withstakeholders.
  • Exceptional writing and storytelling skills with a creative and strategic mindset.
  • Analytical and KPI-driven with the ability to turn insights into campaigns that scale.
  • Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus).

    • Benefits

  • Competitive salary + performance-based bonus
  • 90% company-paid Medical, Dental, Vision (including family members)
  • 401(k) with company match
  • Generous 20 days of paid time off (PTO)
  • Hybrid flexibility (M / T / TH in-office)
  • Culture of empathy, curiosity, and high performance

    • Mission-driven work : Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care.

    Growth and impact : You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need.

    Collaborative environment : Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.

    Create a job alert for this search

    Senior Marketing Manager • Atlanta, GA, US