Senior Associate, Performance Marketing - Chase Travel

Senior Associate, Performance Marketing - Chase Travel

Chase Travel is seeking a data-driven, omnichannel strategy marketer for the role of Senior Associate, Performance Marketing - Chase Travel.

As a Senior Associate, Performance Marketing within Chase Travel, you will lead strategy creation, audience targeting, and creative development to drive Chase Travel engagement and sales, with a keen focus on new booker adoption. You will be responsible for campaigns across emails, web, mobile, digital entry points, and paid search, collaborating with cross-functional partners to deliver best-in-class timely, personalized, and content-rich marketing.

Job Responsibilities

• Own the strategy and build of personalized, timely marketing campaigns to drive travel sales and engagement.
• Identify key target audiences and leverage data-driven insights to build and optimize audience trigger-based logic across eligible Chase cards.
• Develop creative assets and orchestrate campaigns across email, chase.com, and mobile channels.
• Lead paid search strategy for Chase Travel in partnership with Paid Search team, maximizing performance via bid optimization, incrementality testing, creative builds, and audience expansion.
• Manage digital channel messaging within the Chase ecosystem, including orchestration, analysis, and ongoing optimization.
• Collaborate with product, card, operations, digital channels, and execution marketing teams on campaign strategy and creative development.
• Partner with finance, data & analytics, and data science teams on experimentation, business forecasting, and campaign measurement.
• Drive experimentation and test-and-learn approaches across channels to refine strategies and maximize ROI.
• Identify new business opportunities proactively and integrate them into marketing plans.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills