Marketing Director

Description

Job Overview :

The Director of Marketing, Texas and Missouri plays a pivotal role in driving local marketing across the region. This role will partner with the lead generation team, sales partners, and operational leaders to drive growth marketing and work with their team to execute marketing strategies across a variety of integrated marketing tactics. The director will develop important relationships with market leaders and the regional vice president of sales to ensure alignment across marketing and sales and they will be key to driving impact and engagement across the region. The director manages a team of marketers supporting the Texas Region and will be responsible for coaching and developing the team.

Your Responsibilities :

• Lead local marketing efforts for the Texas and Missouri markets, establishing relationships with stakeholders across these markets to support and balance global marketing plans and local marketing execution
• Collaborate with the VP of Marketing, West Region to develop and execute the marketing plans that are designed to achieve growth across the region in partnership with the lead generation, content and creative and strategic communications leaders
• Collaborate and brief the inhouse agency and growth team in support of local plans
• Leverage AI tools and market insights to develop local campaigns and content
• Develop local advertising plans and work with the regional creative team for execution (print ads, industry opportunities, etc.); lead geo-targeting to amplify local campaigns and events
• Identify PR opportunities and collaborate with the Vice President, Strategic Communications on PR strategy and execution
• Partner with Regional Vice President of Sales, Texas and Missouri driving marketing efforts and alignment between sales and marketing through monthly meetings, pursuit plans and execution and act as a liaison between regional sales and the lead generation team
• Lead all regional and market event and sponsorship activity (external facing) including both the event plan and the promotional plans, briefing creative and content with the local team, briefing the lead generation team for registration and invitation execution, lead webinars and provide stakeholders with all needed materials and collateral for in-person
• Develop and lead execution on internal associate referral programs and online reputation programs (i.e. Simply Ask) across Texas and Missouri and in collaboration with the other directors to leverage proven tactics
• Analyze marketing tactics’ performance and present insights to stakeholders in partnership with the VP of Marketing, West Region and the support of the lead generation team
• Manage local marketing budgets in partnership with the VP of Marketing, West Region including reporting and invoice management
• Coach and develop the local marketing team to become best-in-class marketers and supervise marketing execution at the market level

Skills & Qualifications :

Travel :

Potential travel to market and corporate offices

Supervisory Responsibilities :

This position includes two direct reports, a marketing manager, Texas and a coordinator, graphic services Texas

What We Offer :

As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, vision. In addition, you will be eligible for time off benefits, paid holidays and a 401k with company match.

Compensation : $100000 / year

Disclaimer Statement :

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties, and responsibilities to this job at any time.

#I-CO1

#LI-SC1