HCP Marketing Director - CAH

Neurocrine Biosciences Director, Marketing

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose : to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders.

About the Role

The Director, Marketing will be responsible for driving the implementation and execution of HCP marketing strategies to support Neurocrine's objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This person will be responsible for the implementation of disease state education and promotional materials for the sales force and non-personal channels. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies.

The role will include creative development of marketing materials to support the CAH program sales force as well as non-personal / omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of scientific leader engagement, peer to peer activity, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH. This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and / or genetic diseases. They will have deep HCP marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting / next-best-action programs in partnership with sales leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.

Your Contributions (include, but are not limited to) :

• Work cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP education
• Partner with the Field, Market Insights, Patient Services, Patient Marketing and Medical affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignment
• Expand innovative omni-channel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing
• Supports / develops, leads and manages the scientific leader engagement strategy including the CAH Speaker Bureau, Peer to Peer programs executed by the field or brand team, develops strong relationships with key HCP customers
• Lead presence at society and congress meetings; support sales force in the execution of local society and HCP educational events
• Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
• Deep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalities
• Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
• Supports All Company Meeting, POA, regional sales meeting planning and execution
• Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
• Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
• Contributes to the strategic development and execution of the brand initiatives
• Manages one or more of the following : day-to-day activities of AOR brand agency and other business partners for projects related to promotion. Coordinates with commercial team on brand-related promotional activities to ensure strategic alignment across all stakeholder groups
• Serves as a subject matter expert for the product, market and treatment landscape
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
• Salesforce promotion, and field support
• Scientific Leadership management, Peer to Peer program management and speaker bureau development
• Omni-channel HCP marketing (print, digital, social) evangelist with deep experience
• Medical society, congress and conference strategy and management at National, Regional and local congresses
• Informs competitive planning and strategic efforts
• Participates in annual brand planning activities, including forecasts and budgeting
• Other duties as assigned

Requirements :