Senior Product Marketing Manager - Carrier

Senior Product Marketing Manager

About DAT : Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology?

The Opportunity : DAT is looking for a Senior Product Marketing Manager to join our Product Marketing team in Beaverton, OR, Denver, CO, or Seattle, WA. The Senior Product Marketing Manager will own go-to-market (GTM) strategy and execution for DAT's Carrier segment portfolio, driving growth, adoption, and retention. You'll become the voice of the customer (VoC), deeply understanding market dynamics and advocating for carriers' needs across the business. This highly cross-functional role leads through influence, aligning Marketing, Sales, Product, and Finance to deliver measurable outcomes.

What You'll Do :

• Build data-driven demand generation strategies for target segments, products, and services to grow share, volume, and profitability.
• Define clear goals and success metrics; plan and optimize campaigns based on analysis and insights.
• Lead product positioning and messaging, including naming / branding, to differentiate the portfolio and inspire action.
• Partner with Marketing, Sales, Customer Success, Product, and Finance to develop integrated GTM plans that drive sustainable growth.
• Own market research and competitive intelligence; establish KPIs and reporting to inform strategy and prioritization.
• Drive launch readiness end-to-end with Product and Support, including testing, trials, and cross-functional enablement.
• Partner across the organization to design and optimize customer journeys, triggers, and automations with relevant content to increase conversion, activation, and engagement.
• Collaborate with Customer Marketing and Product on onboarding and retention strategies, including technology and resourcing recommendations.
• Lead through influence : identify issues, surface opportunities, and drive decisions with business stakeholders, leaders, and technology partners.

The Skills and Experience You'll Bring :

Why DAT? DAT is an award winning employer of choice. For starters, we