ReachMobi is hiring : Audience Development Lead in Town of Florida

Overview

HR & Talent Acquisition Strategist | Hiring, Workforce Planning & Employee Development

At ReachMobi, you’ll have the chance to shape the user experience for millions of people. By tackling user key pain points, you’ll contribute to meaningful, lasting improvements in how users interact with mobile technology. We are a fast-moving mobile app company looking for a strategic and data-driven Audience Development Leader to drive audience growth and maximize user acquisition. This role is for someone who thrives on experimentation, competition analysis, and relentless optimization—a true growth hacker who is obsessed with scaling user acquisition from the ground up.

Responsibilities

• Engineer scalable, high-impact acquisition strategies to drive paid and organic user growth across diverse platforms.
• Continuously A / B test, optimize, and automate audience acquisition campaigns using machine learning-driven insights.
• Build data-driven, full-funnel growth loops that maximize user retention and lifetime value (LTV).
• Use predictive analytics and market intelligence to uncover high-impact growth opportunities before they emerge.
• Stay ahead of the competition by continuously analyzing trends, strategies, and whitespace opportunities in the market.
• Take a critical, first-principles approach—if competitors aren’t pursuing an obvious win, uncover the why and capitalize on the opportunity.
• Push media buys beyond the status quo, designing agile and innovative acquisition tactics.
• Identify platform inefficiencies and algorithm exploits to drive down acquisition costs while scaling reach.
• Automate and optimize ad bidding, audience segmentation, and creative testing with performance marketing tools.
• Empower and mentor a high-performing growth team, ensuring they have the best agile strategies and tools.
• Create repeatable, scalable processes and frameworks for audience acquisition.
• Foster a collaborative, fast-moving culture that thrives on candid feedback and data-driven, innovative decision-making.

What You’ll Need

Why ReachMobi?

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