Digital Content Specialist

Digital Content Specialist

Job Category : Administrative

Position Summary :

The Digital Marketing Specialist contributes to the company's success by coordinating and implementing communications initiatives, specifically related to supporting the Genova Diagnostics brand through the use of online tools and resources - such as email, web content and advertising, digital imagery, and various web analytics instruments.

Essential Duties and Responsibilities :

Responsibilities include but are not limited to the following :

Content Creation : Write social posts, emails, and other content to engage and maintain an audience, contributing to long-term brand loyalty.

Website Maintenance : Manage and update our website using Bloomreach CMS as well as basic HTML / CSS to keep content current.

Email Campaigns : Assist in the design and deployment of marketing emails, including the use of HTML / CSS for email template creation.

Social Media Coordination : Contribute to the creation and scheduling of social media content across various platforms.

Instruction Database Maintenance : Update and manage a centralized database of product instructions for internal and external use.

Skills Required :

Solid understanding of HTML / CSS

Familiarity with email marketing platforms (e.g., Pardot, Salesforce Marketing Cloud, Marketo, etc.)

Excellent written and verbal communication skills

Experience with social media management

Graphic design skills are a plus

Project Development & Management :

Partners with project owners to execute projects from start to finish and is responsible for building cross-functional relationships to aid in the development and completion of compiling, creative, and accurate web content.

Manages assigned projects from idea generation, planning, implementation, follow-up and evaluation

Assists Marketing Manager in achieving company goals by executing marketing objectives, strategies, and tactics, including coordination with marketing staff to promote products and events

Prepares and tracks budget as necessary, as well as monitors budgetary spending to assist in delivering maximum return on investment

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Candidates should have the following skills and attributes : excellent communication skills (written and verbal); highly organized and detail oriented; strong time management skills to achieve successful implementation of tasks and projects; ability to work cross-functionally with all levels of the organization; positive attitude that inspires departmental and cross-functional team members to deliver maximum job performance. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and / or Experience :

Preferred : Bachelor's degree (B. A.) from a four-year college or university in marketing, business or technology and three years related experience and / or training.

Computer Skills :

To perform this job successfully, an individual should have the following computer skills : understanding of web development, including content, design, and functionality; marketing automation experience is a must (Pardot, Marketo, Hubspot, etc.), basic HTML knowledge and functional skills; proficiency with analytics (Google Analytics); knowledge of Spreadsheet and Word Processing software; familiarity with social media networks (Facebook, YouTube, Twitter and LinkedIn) from a B28 commercial standpoint. Experience with CRM systems is beneficial

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and / or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.