Consumer Insights Researcher, Marketing, Salt Lake City, UT

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competency-based degree programs WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Professional 309

Pay Range : $80300.00 - $120400.00

Job Description

Job Profile Summary

SUMMARY

The Consumer Insights Researcher plays apivotalrole in understanding the motivations barriers and decision-making patterns of prospective students and other priority audiences. As part of WGUs marketing research team this role combines primary research secondary data and competitive intelligence to create a holistic actionable view ofstudents and otherstakeholders insights generated inform brand strategy messaging market expansionproduct and program developmentand cross-organizational decision making that drives WGUs growth.

This role partners deeply with marketing brandwebanalytics and senior stakeholders across the university. The ideal candidate is a structured thinker a strong communicator and someone who can translate complex data into clear strategic recommendations.

Responsibilities

Primary Responsibilities

Customer & Audience Insights

• Bring quantitative and qualitative insights into daily decision-making across the organization.
• Design and execute research initiatives using multiple methods ( interviewsobservationsUX research secondary data syndicated sources).
• Triangulate insights from varied data sources to build holistic stories and strategic recommendations.
• Identifyemerging trends unmet needs and segmentation opportunities to guide marketing brand and enrollment strategies.
• Performs other job-related duties as assigned.

Market Research & Competitive Intelligence

Brand & Messaging Partnership

Cross-Organizational Collaboration

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge Skills and Abilities

Education

Experience

Preferred Qualifications

Located in Salt Lake City UT

#LI-TK1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.

How to Apply : If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. Its not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Key Skills

Intelligence Community Experience,Python,Spss,Microsoft Word,R,Regression Analysis,Windows,Stata,Microsoft Powerpoint,Research Experience,Data Modeling,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 80300 - 120400