Senior Data Analyst - Digital Analytics (Adobe Analytics)

Description

Position Summary

This is a fulltime onsite role based in Las Vegas. As a member of the Digital Experience team, the Sr. Analyst III will play a vital role in the measurement of Credit One Bank’s digital channels including mobile / desktop web applications and native mobile apps (iOS / Android). This role will support digital analytics tagging from beginning to end; identifying KPIs, validating tags, developing reports and dashboards within Adobe Analytics to drive our product roadmap through data-driven decisions.

Summary of Essential Job Functions

• Develop a deep understanding of our customer channels and user engagement as to guide product owners and key business stakeholders in developing effective tagging and reporting requirements, both forward-looking for new feature deployment and retrospectively for current feature optimization
• Execute a consistent tagging approach across digital channels; validate tagging and usability within both Adobe Analytics in both development, test, and production environments to confirm data is flowing properly within our channels
• Create and deliver in-depth analytics reports for both website and mobile applications, offering actionable insights to stakeholders (tracking pages, actions or events and visualizing data as trendlines, conversion funnels, activity volumes)
• Identify opportunities to optimize tagging or reporting efforts to improve customer conversion, retention, engagement, or other KPIs
• Identify and manage tagging issues; oversee project issue trackers to ensure timely resolution of data-related issues and continuous improvement of analytics processes
• Manage Adobe dashboards to evaluate the health of digital channels; monitor alerts related to data anomalies, flag issues to affected teams, and implement solutions to maintain data integrity
• Collaborate with various teams across the bank to analyze data trends and support strategic initiatives
• Maintain and update documentation for key resources, including data dictionaries, tracking guidelines, and reporting templates
• Support A / B Testing; as needed, assist in the design, implementation, and analysis of A / B tests to optimize website and mobile app performance

Position Requirements

The ideal candidate must have a minimum of 5 years of web and mobile channel analytics experience with strong Adobe Analytics expertise, proficient in Analytics Workspace and Report Builder.

Preferred

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.