Marketing Leader Job at Albert Lea Seed in Albert Lea

Lead the formulation and execution of Albert Lea Seeds marketing strategy to deliver on the businesss long-term strategic plan. Lead the marketing function and the development of capabilities to support the marketing strategy.

DUTIES AND RESPONSIBILITIES

Lead the effort to clarify and update the organizations marketing strategy in support of the businesss long-term strategic plan and go to market strategy.

Direct the marketing function in the support of the overall marketing strategy and business plan.

As a member of the Extended Leadership Team, participate in senior-level discussions of company strategy and opportunities.

Partner with Sales and Product teams to promote the company vision and develop and drive product strategy.

Perform ongoing competitive insight and market research.

Stay current in the industry by attending workshops, conferences, trade shows, field days, and maintaining personal and professional networks.

Develop and monitor performance indicators to evaluate the effectiveness of our marketing efforts.

Marketing Team Operations & Performance

Oversee the marketing department, marketing operations, and approach.

Lead the development of capabilities necessary to support the organizations marketing and business strategy.

Develop and manage the marketing budget.

Design and implement marketing processes that lead to marketing plan success.

Support the marketing team in tactical execution of marketing activities during peak times and as needed to ensure company success.

People Management

Ensure department and teams are properly structured and staffed to meet organizational objectives.

Provide supervision to direct reports to enable them to meet their goals.

Ensure direct reports receive coaching and development to support their long-term professional development.

Member of Leadership Team

Set clear functional goals and priorities aligned to execution of company strategy.

Lead and motivate direct reports and / or departmental team to achieve company goals and objectives providing guidance and support where needed.

Provide regular progress updates for areas of responsibility including major objectives met, delayed work efforts, and support needed to keep departmental goals on track.

Collaborate with other departments to ensure that business needs are being met.

Communicate effectively with employees, stakeholders, and customers both verbally and in writing.

Ensure company stays current on market forces, imminent or potential rule changes, and other issues that may impact organic farmers and their customers. Set clear functional goals and priorities aligned to execution of company strategy.

Maintain confidentiality of financial, HR, and other sensitive information discussed in management team meetings.

Champion the companys core values.

Additional Responsibilities

Ensure compliance with all company policies, state and federal law licensing requirements regarding seed sales and treatment.

Attend and participate in staff meetings and training sessions as required by the Albert Lea Seed House.

Perform other job- and work-related responsibilities, tasks and projects as needed or assigned.

QUALIFICATIONS

Knowledge, Skills and Personal Attributes

Successful employees on our team have a drive to improve and find new, better ways of doing things. Individual must seek opportunities to learn about the business, what makes us unique, what opportunities exist, and how to capitalize on our competitive advantage.

Demonstrate the ability to oversee marketing efforts top to bottom, engage on any task (glamorous or not), and see projects through to completion.

Demonstrate the ability to plan, prioritize and organize to effectively manage multiple projects and activities with minimal direction. Respond to change in a flexible manner to meet evolving department needs.

Communicate effectively verbally and in writing is comfortable and effective at speaking to groups of employees. Is cooperative, accommodating and exhibits a customer service attitude.

Exhibit a high degree of ethical conduct and discretion. Exercise good judgement and exemplify professional behavior at all times with accountability, integrity and follow-through.

Remain current on all required trainings and certifications.

Support the Albert Lea Seed House mission.

Education, Credentials and Experience

Bachelors degree in Marketing or related field.

Minimum 10 years of professional agricultural marketing experience required.

Passion for organic / sustainable / regenerative agriculture practices preferred.

Proficient in Microsoft Office Suite.

Experience and knowledge in web-based marketing, social media and traditional print.

Experience with CRM platforms for the purpose of executing the organizations sales and marketing strategy.

Strong organization and communication skills and attention to detail.

Physical Demands

Must be able to sit for prolonged periods of time while working on a computer.

Bending, twisting, and reaching conducive to an office environment.

Must be able to lift 15 pounds at times.

To apply for the position, email cover letter and resume to nicole@alseed.com .

Seniority level Seniority level Director

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Agriculture, Construction, Mining Machinery Manufacturing

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