Executive Director, Ecommerce & Growth Marketing

Executive Director, Ecommerce & Growth Marketing

ALASTIN Skincare is one of the fastest-growing physician-dispensed skincare brands, with innovative, scientifically proven, and clinically tested products. Founded in 2015, ALASTIN Skincare offers a comprehensive collection of cutting-edge products designed to achieve optimal procedure results and support daily skincare regimens. We strategically focus research and development on innovative products with the greatest potential impact for patients and providers. We are committed to driving growth through creative marketing strategies and harnessing data-driven insights. Our team thrives on collaboration, creativity, and a passion for exceeding customer expectations, both for consumers and healthcare providers.

We are seeking a strategic and data-driven leader of Ecommerce and Growth Marketing to lead our digital growth initiatives in the US. This leader will be responsible for developing and executing comprehensive marketing strategies to accelerate customer acquisition, retention, and revenue growth across all channels, including DTC, B2B, and B2B2C. The ideal candidate will possess a deep understanding of digital marketing and consumer behavior within the skincare and beauty industry. This role will report directly to the General Manager of the US market and will work closely with cross-functional teams, including the Brand team, Sales, and Operations. The ideal candidate will possess a blend of analytical prowess and creative thinking, with a proven track record of driving measurable results in a fast-paced environment.

Key Responsibilities :

Growth Strategy & Execution : Develop and implement growth marketing strategies that align with the company's vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships.

Customer Acquisition : Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC.

Market Expansion : Identify and develop new market opportunities to ensure growth for the Alastin brand

Retention & Loyalty : Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate.

Analytics & Measurement : Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly.

Data & Technology : Oversee the selection and utilization of marketing tools and platforms. Use data-driven insights to inform decision-making and report on key metrics to executive leadership.

Budget & P&L Management : Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability.

Strategic Leadership : Exceptional leadership skills with experience managing teams and cross-functional collaboration. Build, lead, and mentor a high-performing growth marketing team. Foster a culture of experimentation, innovation, and continuous learning. Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels.

Market Research : Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies.

Qualifications :

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry.
• Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies.
• Strong analytical skills with the ability to make data-driven decisions.
• Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce.
• Exceptional leadership and team management skills.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments.
• Passion for skincare and wellness is a strong plus.

What we offer in return :

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

Next Steps :

If your profile is a match, we will invite you for a first virtual conversation with the recruiter.

The next step is a virtual conversation with the hiring manager.

The final step is a panel conversation with the extended team.

Our people make a difference

At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.