Global Brand Design Director

Overview

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind / body / community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long‑term concepts, and obsessing our craft.

Core Responsibilities

• Develop a design system : Creating a comprehensive set of guidelines and assets for designers to follow, ensuring brand consistency in marketing materials, packaging, digital experiences, and retail environments.
• Lead cross‑functional teams : Collaborating with marketing, RBE, DBE, Events, product development and design, strategic sales, and regional teams to integrate brand design across all channels and ensure alignment with business objectives.
• Adapt to local markets : Working with regional teams to localize brand elements while maintaining core brand identity, considering cultural nuances and market specific needs.
• Maintain a global brand aesthetic : Defining and protecting the overarching look and feel of the brand, including color palettes, typography, imagery, and design principles to be applied consistently across all touchpoints worldwide.
• Strategic vision and direction : Developing and executing a long‑term brand design strategy, identifying trends, and proposing innovative design solutions to enhance brand perception.
• Quality control : Reviewing and approving all design assets to ensure adherence to brand guidelines and high design standards.
• Stakeholder communication : Presenting design concepts to senior leadership and key stakeholders, effectively communicating the rationale behind design decisions.
• Packaging design : Oversight of packaging design direction across all global touchpoints (shoppers, retail, campaign).
• Toolkit design : Oversight of design for Campaign and 365 Toolkits / Playbooks.
• Campaign ID : Lead and oversee identity for Campaign IDs with internal resources or external agencies.
• Ensure the design team’s execution aligns with the brand strategy and global vision.
• Facilitate brand governance across organizational structures.
• Communicate brand standards in a collaborative, solutions‑focused way.
• Support brand consistency across the shopper journey.
• Protect and defend the brand identity in all touchpoints.

Qualifications

Must Haves

Additional Notes

Authorization to work in the United States is required for this role.

Compensation and Benefits Package

lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $168,000 – $220,000 annually; the base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At Lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth.

Note : The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Additional Information

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