Fitness Director

Job Description

Job Description

Fitness Director :

Salary : $40,000 - $100,000+

Join the fastest growing fitness club! At Crunch Fitness, we’re expanding rapidly, with 500+

locations and more on the way. Our Fitness Director role offers career growth, leadership

training, and high earning potential in a dynamic and rewarding industry.

As a Fitness Director, you will play a key role in driving revenue, developing a high-performance

team and delivering exceptional fitness experiences. You will be responsible for growing

personal training sales, coaching trainers on business development, and ensuring members

receive top-tier service.

Job Description

Sales & Business Development : Drive personal training revenue through effective sales

strategies, lead generation, and client engagement.

Leadership & Team Development : Recruit, train, and mentor a team of personal

trainers, ensuring high performance and career growth.

Client Retention : Provide superb customer experience through trainer / client

engagement and progress.

Member Experience : Oversee personal training programs to ensure a world-class fitness

experience for every client.

Performance Management : Track and analyze personal training sales, client retention,

and trainer performance to consistently exceed goals.

Community Engagement : Foster relationships with members, actively promote personal

training services and cultivate a strong fitness community.

Operational Excellence : Ensure compliance with company policies, maintain a clean and

safe training environment and optimize scheduling efficiency.

What We Look For

Sales-driven mindset with a passion for achieving and exceeding revenue goals.

Strong leadership with a proven track record of coaching, motivating, and developing

teams in the fitness industry.

Ability to drive client retention through member engagement & trainer development

Passion for fitness and personal training, with a commitment to delivering high-quality

service.

Competitive nature with a desire to win and continuously improve.

Strong organizational and time management skills to effectively manage multiple

priorities.

Excellent communication skills to engage with members, staff, and leadership.

Compensation & Benefits

Crunch rewards its employees for dedication to sales performance, team leadership, and

professional growth.

Uncapped earning potential

Medical, Dental, & Vision Insurance

PTO

Free Crunch Fitness membership

Continued education &, leadership development opportunities

Exciting, team-oriented work environment with rapid career growth potential

Education & Certifications

High School Diploma or GED required (bachelor’s degree preferred)

CPR Certification required

Nationally recognized personal training certification required (e.g., NASM, ACE, NSCA,

ACSM, etc.)

Physical Requirements

Ability to lift 50 lbs. and engage in physical activity, including lifting weights, squatting,

bending, reaching, spotting, and prolonged standing / walking.