Head of Digital Growth (Totowa)
CAPEZIOTotowa, NJ, US4 days ago
Job type
- Part-time
Job descriptionOwn all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO Align marketing plans with commercial goals and promotional calendars across all owned channels Own and continuously improve LTV, loyalty, and customer retention metricsincluding full ownership of the loyalty program strategy, budget, and iteration roadmap Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity Oversee Capezios digital consumer infrastructure, including : CRM systems and customer journey architecture MarTech stack , segmentation, and marketing automation Consumer analytics , attribution, and reporting frameworks eCommerce platform performance , including UX conversion optimization Partner with the IT to ensure clean, actionable data flows across systems Build and lead a culture of testing, personalization, and iterative optimizationleveraging A / B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance Oversee Capezios digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leads Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels Collaborate with the sales team to ensure DTC efforts complement wholesale goals Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partnersincluding active agency and vendor performance management Effectively synthesize and communicate strategy and performance to executive leadership and the Board A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses A performance-driven marketer who balances creative instincts with clear commercial goals A systems thinker with experience owning martech, CRM, and consumer data strategies Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution A collaborative executive who brings clarity, urgency, and alignment across functions A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages A pragmatic builder who knows how to modernize infrastructure and scale what workswithout overcomplicating A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals Bachelor's degree required 10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership Deep understanding of Amazon and other key digital marketplace customers Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces) Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO / LSA dashboards, etc.) Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing Strong understanding of CRM, martech, personalization, and data architecture best practices Track record of leading digital merchandising functions, including PDP optimization, navigation / filtering logic, and on-site search performance Track record of aligning execution with brand voice and business outcomes Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution
Overview
Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezios expansion and revenue generation through digital channels. This individuals skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to todays customer and maximize Capezios commercial opportunity.
Key Responsibilities
Owned Global Consumer Channels
- Own the strategy and operations for Capezio-owned consumer channels :
- Capezio.com / eCommerce (domestic and international)
- Marketplace storefronts (e.g., Amazon, Walmart, etc.)
- Monetization of Instagram and TikTok
- New revenue channel incubation, including Capezios Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.
- Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.
- Support Capezios growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.
- Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement
Marketing & Growth
Digital Infrastructure & Consumer Data
Team & Cross-Functional Leadership
Who You Are
Qualifications
Salary : $180,000-$220,000 base salary (plus annual bonus and management incentive program)
Create a job alert for this search
Head Of Growth • Totowa, NJ, US
Related jobs
Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products.
The Head of Digital Growth owns Capezio’s expan...Show moreLast updated: 8 days ago
At Glide we're reimagining the banking experience for the modern world.Our embedded fintech platform empowers legacy financial institutions, like community banks and credit unions, to pioneer novel...Show moreLast updated: 30+ days ago
Chronosphere is the observability platform built for control in the modern, containerized world.Chronosphere empowers customers to focus on the data and insights that matter by reducing data comple...Show moreLast updated: 30+ days ago
Join our distributed team as a Remote AI Task Reviewer and help improve AI systems by completing short, style online tasks.
This is an easy-to-learn role with full training and ongoing support.No pr...Show moreLast updated: 30+ days ago
Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.
Think of it like a startup w...Show moreLast updated: 24 days ago
A modern creative media agency.We develop original, bold and provocative media ideas for some of the most exciting brands in the world.
Media ideas that aren’t media.We do communications strat...Show moreLast updated: 15 days ago
Head of Technology Infrastructure & Digital Employee Experience (DEX).At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.W...Show moreLast updated: 30+ days ago
Global Head Of Sales Enablement.Jun Group is a technology company building a world where consumers are in control of their data and advertisers can reach them directly.
Intelligent advertising that ...Show moreLast updated: 8 days ago
Head Of Global Revenue Enablement.Nearly every company in the world runs on custom software : Gartner estimates that up to 50% of all code is written for internal use.
This is the operational softwar...Show moreLast updated: 7 days ago
We are a venture-backed tech startup striving to be the leading force in enabling platform engineers.We raised +$30M from top-tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Str...Show moreLast updated: 30+ days ago
Parker's mission is simple but ambitious : to increase the number of financially independent people.We believe the best way to achieve this is by giving independent business owners the financial too...Show moreLast updated: 30+ days ago
Go Healthcare is seeking a travel Speech Language Pathologist for a travel job in Port Jervis, New York.Job Description & Requirements.
Pay package is based on 8 hour shifts and 37 hours per wee...Show moreLast updated: 30+ days ago
As Jacob's Head of Growth, your mission is to architect and lead the digital growth engine powering Jacob’s profitable growth while expanding our cultural footprint in clean eating and high-perform...Show moreLast updated: 15 days ago
Plume is looking for an experienced and driven Capital Markets and Institutional Financial Assets Lead to join our team.In this role, you will spearhead efforts to integrate traditional financial m...Show moreLast updated: 30+ days ago
At Tonic we're growing quickly.Driven by our growing reputation as expertise-led leaders across Capital Markets, we continue to expand our global team.
This is where you come in, to join our Leaders...Show moreLast updated: 10 days ago
MNY Ventures is a holding company that builds and scales category-leading consumer brands in health, beauty, and skincare.
We operate multiple high-growth e-commerce businesses across TikTok Shop, A...Show moreLast updated: 30+ days ago Parkers mission is simple but ambitious : .We believe the best way to achieve this is by giving independent business owners the financial tools they need to scale profitably.Commerce merchants to gro...Show moreLast updated: 30+ days ago
- Promoted
Head of Digital Growth
CAPEZIOPaterson, NJ, USFull-time
- Promoted
Head of Implementation
GlideNew York, NY, USFull-time
- Promoted
- Promoted
Head of Product Innovation
ChronosphereNew York, NY, USFull-time
- Promoted
Remote AI Task Reviewer – Flexible Hours, No Experience Needed
RLDGMatamoras, Pennsylvania, United StatesRemote
Full-time
- Promoted
Head of Growth
Wing AssistantNew York, NY, USFull-time
- Promoted
Head of Analytics and Product Innovation
Noble PeopleNew York, NY, USFull-time
- Promoted
Head of Technology -US
ChanelNew York, NY, USFull-time
- Promoted
Global Head of Sales Enablement
Jun GroupNew York, NY, USFull-time
- Promoted
Head of Global Revenue Enablement
RetoolNew York, NY, USFull-time
- Promoted
Head of Product
vCluster LabsNew York, NY, USFull-time
- Promoted
Head of Growth
ParkerNew York, NY, USFull-time
- Promoted
Travel Speech Language Pathologist
Go HealthcarePort Jervis, NY, USFull-time
Head of Growth
JacobNew York, NY, USFull-time
Quick Apply
- Promoted
Head of Digital Assets
Plume NetworkNew York, NY, USFull-time
- Promoted
Head of Digital US
TonicNew York, NY, USFull-time
Head of TikTok Shop - High Growth DTC Brand
MNY VenturesNew York, NY, USFull-time
Quick Apply
- Promoted
Head of Mobile Apps Partnerships
ParkerNew York, NY, USFull-time