Content Marketing Lead Job at Baton in New York

Overview

Role : Content Specialist at Baton. You will own ideation, creation, optimization, and performance of content across our blog, LinkedIn, social channels (Instagram, TikTok, YouTube), and more. The role sits on the Growth team and blends content marketing, growth marketing, and brand storytelling.

Base pay range

$120,000.00 / yr - $140,000.00 / yr

About Baton

Baton equips business owners and buyers with a modern, data‑driven marketplace to buy or sell, offering valuations grounded in real financials and allowing them to close deals 2x faster than the industry norm. We recently closed our Series A to scale this vision further. We are proud to be building in person in New York City.

Why join us

Rapid momentum — We’re gaining traction quickly; our valuation tools, off‑market listings, and streamlined closing processes are changing how small business deals happen at scale.

Ownership from day one — As a small, lean team, every hire carries outsized impact; from shaping product direction to building a customer‑first culture.

In-person energy & collaboration — Based in NYC, we foster a tight‑knit, energetic team environment where voice matters and decisions move fast.

Mission with heart — We’re helping small business owners gain clarity, speed, and confidence when it matters most.

World‑class investors & runway for impact — Backed by Obvious, Giant Ventures, Divergent, Trust Fund, Burst Capital, Bloomberg Beta, and others.

Competitive compensation & perks — Market‑competitive pay, equity, health benefits, flexible time off, commuter perks, in‑office snacks, and a respectful culture.

Role Overview

You will be the “content brain” at Baton — owning ideation, creation, optimization, and performance of content across our blog, LinkedIn, social channels, and more. You’ll translate insights from the SMB acquisition space into compelling narratives that attract, engage, and convert business owners and buyers. This role sits on the Growth team and blends content marketing, growth marketing, and brand storytelling.

Key Responsibilities

Lead Baton’s content strategy and roadmap, aligned with growth goals (organic acquisition, thought leadership, brand awareness)

Produce high‑impact content end‑to‑end : ideation, interviews, writing, editing, publishing

Create and manage content across formats : blog posts, LinkedIn, social media (TikTok, Instagram), and web copy

Interview business owners, buyers, and internal experts to surface stories and insights relevant to SMB acquisition

Own SEO / AEO performance — implement best practices, track rankings, and drive discoverability

Manage the content calendar and coordinate with Sales and Transact teams for timely execution

Analyze performance data (traffic, engagement, conversions) to inform iterations

Collaborate with design and video teams to expand content formats (video, infographics, newsletters)

Support brand voice and messaging, including occasional copywriting for campaigns and site updates

Stay ahead of market trends and competitor content, identifying opportunities for new content themes

Required

What We're Looking For (Qualifications & Skills)

2–5 years in content marketing, editorial, communications, or related roles

A strong writing portfolio (blogs, LinkedIn, social or other media) showing clarity, creativity, and business impact

Excellent editing, narrative structuring, and storytelling skills

Experience producing content for executives / leadership, especially in B2B or complex domains

Ability to manage a content strategy across multiple channels

Solid research / synthesis skills — digging into unfamiliar industries and surfacing compelling narratives

Comfortable in high‑growth, ambiguous environments; ability to switch hats and move fast

Preferred / Nice To Have

Experience or passion for SMBs, fintech, acquisitions, or marketplaces

Experience with content SEO / keyword strategy and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics)

Experience creating or collaborating on video / short‑form media (Reels, TikTok, YouTube)

Familiarity with AI / generative tools to support ideation or drafts

Experience in startup / tech‑enabled services or growth roles

Success Metrics / KPIs

Organic traffic growth

Search rankings / keyword visibility

Engagement metrics (time on page, bounce, shares, comments)

Content‑led leads, email signups, and funnel contribution

Content velocity / publishing cadence vs plan

Brand / editorial quality and consistency

Benefits

Employer contribution for all healthcare options

401k plan / short‑term disability

Five weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days

On‑demand mental health support from Spill

Laptop of your choice

Parental leave program

Opportunity to make a meaningful impact on small business owners and their communities

Other

Compensation Range : $120K - $140K

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Internet Marketplace Platforms

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