Associate Director, Public Policy & Media Relations

ABOUT NAFSA : Association of International Educators

With more than 10,000 members, NAFSA : Association of International Educators is the largest and most comprehensive association of professionals committed to advancing international higher education. Based in the United States, we provide programs, products, services, and a physical and virtual meeting space for the worldwide community of international educators. The association provides leadership to its varied constituencies through establishing principles of good practice and providing professional development opportunities. NAFSA encourages networking among professionals, convenes conferences and collaborative dialogues, and promotes research and knowledge creation to strengthen and serve the field. We lead the way in advocating for a better world through international education.

NAFSA believes that international education advances learning and scholarship, fosters understanding and respect among people of diverse backgrounds and perspectives, is essential for developing globally competent individuals, and builds leadership for the global community. We believe that international education lies at the core of an interconnected world characterized by peace, security, and well-being for all.

POSITION SUMMARY

The Associate Director, Public Policy and Media Relations serves a dual function of supporting both the public policy and media relations / advocacy teams. Under the guidance of the Senior Director for Advocacy and Strategic Communications, this position will support the legislative work of the department and assist with constituent advocacy strategies, as well as implementing NAFSA’s media relations plan.

ESSENTIAL FUNCTIONS

Implement NAFSA’s media relations function in collaboration with the Senior Director of Advocacy and Strategic Communications (25%)

• Screen, refer, schedule, or respond to media inquiries as appropriate
• Master and manage the media monitoring system analytics and reporting tools to recommend media strategy to position association’s agenda
• Track media impact and responses, sharing periodic reports with department
• Compile daily press clippings and optimize the process for time-efficiency
• Review and develop processes as necessary to ensure the media relations operation is organized with efficient processing and tracking media inquiries and impact
• Conduct background media research on public policy issues; undertake reporter and media outlet research as needed
• Manage logistics and administrative details for both media-related and advocacy events, including in-district visits, and tech event production of virtual trainings and webinars
• Write, edit, and proofread materials, including pitches, press releases, blog posts, announcements, profiles, backgrounders, fact sheets, talking points, biographies and other media-related items
• Manage distribution of official NAFSA statements to the press

Collaborate with the Sr. Director, Public Policy & Legislative Strategy to support legislative and advocacy work of the department (25%)

Ongoing support of constituent advocacy team deliverables (25%)

Support and manage operational processes that ensure a high-quality, functioning department (20%)

Performs other duties and special projects as assigned (5%)

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