PPC Specialist / Paid Search

Job Description

Job Description

We are looking for an experienced PPC Specialist to join our team on a long-term contract basis in Rocky River, Ohio. In this role, you will be responsible for managing and optimizing paid search, social media, and programmatic advertising campaigns to generate high-quality leads and drive engagement within B2B markets. This position offers the opportunity to collaborate with a skilled team while leveraging your expertise to deliver impactful results.

Responsibilities :

• Manage and fine-tune paid search and social media campaigns, focusing on Google Ads, LinkedIn Ads, and programmatic platforms to achieve business objectives.
• Collaborate with contractors and team members to strategize and execute improvements on active accounts.
• Create and implement data-driven campaign strategies that align with company goals and target audiences.
• Monitor, analyze, and report on campaign performance metrics, identifying areas for optimization and presenting actionable recommendations.
• Participate in monthly planning and reporting activities to ensure campaigns are on track and meet business objectives.
• Stay updated on emerging trends, best practices, and innovations in the digital advertising landscape.
• Partner with internal teams to ensure paid media efforts align seamlessly with overall marketing strategies.
• Share knowledge and insights with team members to foster growth and enhance digital marketing capabilities.
• At least 5 years of hands-on experience in managing paid search, social media, and programmatic advertising campaigns.
• Advanced proficiency with Google Ads, LinkedIn Ads, and Google Analytics; experience with programmatic DSPs is a plus.
• Proven success in running B2B campaigns focused on lead generation and pipeline development.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent communication and reporting abilities to clearly convey campaign performance insights.
• Ability to thrive in a team-oriented environment while maintaining a high level of self-direction.
• A proactive, resourceful approach with attention to both strategic goals and tactical execution.