About Us
Red Aspen is a beauty and cosmetics social-selling company dedicated to inspiring women to stand up, stand out, and stand together. We create high-quality, innovative productsincluding lashes, nail dashes, skincare, and cosmeticswhile providing the tools, resources, and community that empower our brand ambassadors to build their own businesses.
As the team behind the brand, we are committed to fostering their success through innovation, education, and unwavering support. Proudly female-founded, we are guided by our core valuescurious, courageous, fulfilled, and playfulcultivating an environment where creativity thrives, challenges are embraced, and success is shared.
Job Purpose
The Category Strategist will play a key role in shaping Red Aspen's product vision and execution by analyzing trends, optimizing portfolio performance, and driving product and brand strategy. This role blends market insight, data fluency, creative thinking, and cross-functional collaboration to build differentiated, high-performing product experiences.
Key Responsibilities
Business Strategy
- Analyze the market, track trends, and set Red Aspen's priorities to drive customers to the brand and create differentiation
- Assist and / or lead new product briefs and strategy decks; Develop reports and analyze product performance to initiate and facilitate new product development strategies
- Effectively communicate product and brand strategy to the executive team, strong presentation drafting and speaking skills to concisely communicate strategy
- Management of new product forecasts
- Partner cross-functionally with teams across company - product development, creative, marketing and sales, supply chain and legal on product strategies and product launches
Category Management / Optimization
Manage the brand portfolio by maximizing sales, while ensuring profitability and good inventory management with the right mix of productsIdentify sales trends, optimize inventory flow, and spotlight high-performing SKUsMonthly performance analysis of all products in the portfolio; develop and maintain dashboards in SnowflakeRecommendation for discontinuation and end-of-life follow-upPricing strategy for new and existing products to maintain margin requirementsParticipation in launch plans, promotional pricing & discount strategy in coordination with Go-to-Market TeamBranding
Eye for branding, design and compelling story telling across products and product packagingAssist with brand building through new and expanding product categories, creative direction, research, and design storyboardingQualifications
2–4 years of experience in finance, product strategy, brand / category management, or merchandising OR current enrollment in a graduate or MBA programBachelor's degree in Business, Finance, Merchandising, or a related fieldProven ability to analyze market trends, customer behavior, and business performance data to influence product decisionsStrong business acumen with an understanding of pricing strategy, forecasting, margin management, and financial modelingExcellent verbal and written communication skills, including experience presenting to senior leadershipStrong cross-functional collaboration experience with teams such as marketing, creative, supply chain, and product developmentAesthetic sensibility and experience contributing to visual storytelling, branding, or packaging strategyHighly organized and detail-oriented, with the ability to manage multiple projects and timelines simultaneouslyProficient in tools such as Excel / Google Sheets, PowerPoint / Slides, and data visualization platformsFamiliarity with project management platforms (e.g., Asana)Preferred Qualifications
Experience in consumer products, beauty, fashion, or direct-to-consumer brandsApplication Requirements
Apply online or Send a resume to careers@redaspen.com
The pay range for this role is :
75,000 - 80,000 USD per year(Red Aspen Headquarters)
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