HyFlex Program Manager

Job Description

In support of ORU's aggressive growth goals, this position is responsible for the recruitment of all new HyFlex undergraduate students interested in ORU.

Responsibilities

Engage with Prospective Students : Generate interest by creating and qualifying lead opportunities, acting as the first point of contact through the point of matriculation, providing personalized guidance to prospective students and addressing questions related to our HyFlex program options.

Develop Outreach Strategies : Create and implement outreach initiatives designed to attract students, including working professionals, military personnel, those transferring from another institution, degree completers with less than 50% of credits remaining to graduate, gap year students, and other individuals seeking flexibility while accelerating their path to obtaining their degree.

Organize Events : Host information sessions, webinars, and campus tours (virtual and in-person) to showcase the unique features of ORU and the HyFlex program offerings.

Represent ORU at Conferences and Fairs : Attend education fairs, career fairs, and conferences to actively promote the HyFlex programs.

Communicate Program Benefits : Develop and share clear, compelling messaging about the flexibility and academic excellence of the programs across digital and traditional channels.

Assist in Content Creation : Work with enrollment marketing to develop engaging content, such as student testimonials, social media posts, and email campaigns, that highlights the student experience in the HyFlex model.

Guide Students Through the Enrollment Process : Support prospective students throughout the application and enrollment process, including program-specific requirements, financial aid, and scholarship opportunities.

Coordinate with Academic and Administrative Teams : Partner with faculty and administration to ensure accurate, up-to-date information is provided to prospective students.

Provide Feedback for Program Development : Gather insights from prospective students and share with program leaders to refine recruitment strategies and enhance student services.

Analyze and Report on Recruitment Metrics : Track and analyze recruitment and enrollment data, providing regular reports to leadership on the progress of recruitment initiatives and suggesting improvements.

Other tasks as assigned.

Requirements

Knowledge & Experience :

• Bachelor's degree required, preferably in education, marketing, communication, or a related field. (ORU graduate preferred.)
• At least 3 years of experience in admissions, recruitment, or a related field, ideally within higher education or a Christian organization.
• Experience organizing and leading recruitment events and webinars; confident in delivering presentations.
• Master's degree preferred in education, marketing, or a related field. (ORU graduate preferred.)
• Experience with program recruitment in a higher education setting preferred.
• Knowledge of SEO, social media marketing, and digital recruitment strategies preferred.

Skills & Abilities :

Equal Employment Opportunity :

Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.