DIRECTOR, SOCIAL MEDIA

Baby2Baby is a non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states. The organization has distributed over half a billion items in the past 14 years to children in homeless shelters, domestic violence programs, foster care, hospitals and school districts as well as children who have lost everything in the wake of disaster. The organization’s success has been propelled forward by its industry-leading model that is redefining what it means to operate a non-profit with a seamless integration of impact, innovation, and influence, which earned them praise from TIME Magazine as one of 2023’s most influential companies and recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List.

Position Overview

The Director, Social Media is responsible for elevating the Baby2Baby brand and advancing its mission through social media. This individual will oversee day-to-day operations of Baby2Baby’s social media presence including strategy, editorial and content creation with goals of building awareness for the organization and connecting with new donors. The ideal candidate will be an innovative social media and digital marketing professional who has successfully managed and grown social channels and developed original digital content. This individual should be passionate about our mission and excited about the opportunity to build and execute social strategy.While this position is heavily centered around social media, the person in this role will collaborate with other marketing leads on Baby2Baby’s overall marketing efforts.

The Director, Social Media will work Monday-Friday at 5830 W. Jefferson Boulevard, Los Angeles, CA 90016. The work is performed in an office setting and is currently in office or on site 3 – 5 days per week.

Duties and Responsibilities

Oversees day-to-day operations of Baby2Baby’s social media presence, including Instagram, Facebook, Twitter, LinkedIn and YouTube.

Develops and executes bi-weekly content calendar as well as more built-out campaigns & initiatives.

Expands Baby2Baby’s social media presence, followers and engagement through creative content and storytelling.

Oversees planning for live social content capture at events and develops creative shot lists for social content.

Maintains content library and actively collects / produces new assets for use in marketing.

Actively reports, tracks and optimizes performance of social media channels.

Responsible for all social media and content budget planning and tracking.

Travels for disaster response social capture as needed to tell Baby2Baby’s story on the ground.

Oversees and develops junior social media team member.

Liaises with third party agencies and vendors including graphic design, web development, digital ad agency etc.

Collaborates on all visual assets for the Marketing Department.

Other duties as needed.

Required Qualifications

Bachelor’s degree in a related field, preferably Journalism, Marketing, Communications, Public Relations, etc.

10+ years of experience developing and executing social media marketing strategy.

5+ years management experience.

A hands-on social media expert with experience in social media marketing campaign management, day-to-day publishing, editorial, content creation, and distribution.

Well-rounded marketing professional with marketing experience in other areas outside of social media and content.

Excellent creative copywriting and editing skills.

Highly engaged in and active on social media.

Strong photography skills and a keen eye for design and ensuring visual uniformity across social channels.

Proficient in Adobe Photoshop and InDesign; well-versed in developing social graphics and utilizing latestcontent creation technology (e.g. Reels)

Ability to work in a fast-paced work environment that requires strong multitasking skills, excellent time management, and self-starter mentality.

Ability to work independently with an openness to test new ideas.

Strong communicator, decision-maker, and strategic-thinker.

Highly organized with a strong attention to detail and follow-up, and able to work in a team environment.

Experience with social media analytics platforms such as Keyhole and Hootsuite.

Will require some work outside of a traditional Monday through Friday work week and outside normal business hours.

This role’s salary range is between $90k – $120k / yr. Actual salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Other

Baby2Baby is an Equal Opportunity Employer and is committed to fostering diversity within its staff.

We have made diverse thinking a priority in order to keep our organization in touch with the needs of families in our program and to help hold us accountable to those we serve. Our organization strives for diversity, from the children we serve to our board and staff, not only in race, age, ethnicity, sexual orientation, disability, and religion but also in cultural background and life experiences.

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