Coordinator, Product Development

Job Description

Job Description

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 27 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team : https : / / www.elfbeauty.com / work -with-us

Position Summary :

We are seeking a passionate, highly organized, and detail-oriented Product Development Coordinator to support our Product Development team in a dynamic, fast-paced environment. This hands-on role will assist with all aspects of new product development while maintaining an organized and efficient product room. The ideal candidate is a proactive self-starter who enjoys working on multiple projects simultaneously and thrives in a collaborative, cross-functional environment.

The Product Development Coordinator reports to the Director, Product Development.

This position is required to be in the Oakland office 5x a week.

Responsibilities :

• Support the New Product Development team by coordinating and maintaining day-to-day tasks across current and new projects.
• Manage, coordinate, ship, and track all incoming and outgoing sample shipments (domestic & international).
• Manage incoming formula and shade submissions, communicate updates, and hand off samples to project owners.
• Organize, label, and maintain product sample inventory to ensure quick access and traceability.
• Maintain the Innovation Room, keeping project bins current, assortments updated, and the space clean and presentation-ready.
• Prepare product trays for all meetings, including weekly working sessions and vendor meetings.
• Coordinate product testing activities; schedule panels, gather feedback, and maintain an up-to-date testing tracker.
• Update briefs with formula and shade benchmarks and direction.
• Input directed feedback and approvals into Wrike.
• Maintain weekly development trackers for briefs, action items, and non-project tasks.
• Scan and send approvals / rejections to external vendors.
• Maintain digital product folders, ensuring vendor documents, specs, and internal files are organized and accessible.
• Maintain a library of vendor submissions and competitive products for easy reference.
• Maintain NPD pipeline sheets for quick reference.
• Partner with Product Innovation to support Internal Line Review sample needs and tray prep.
• Monitor market trends and competitor activity; send a monthly roundup of notable launches and insights.
• Conduct competitive shopping and market research to inform product direction and benchmarking.
• Attend 1–2 international calls (evenings) with China R&D / Sourcing teams per week, as needed.
• Assist in evaluating formulas in partnership with the team.

Requirements :

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com / us -job-applicant-privacy-notice) for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.