Store General Manager

Optical Store Manager

The major responsibility of the Optical Store Manager is to drive profitable sales growth through the delivery of outstanding patient experience. Lead team in a positive and productive environment, modeling exemplary patient care. Develop and maintain outstanding associate and doctor satisfaction and retention.

Major duties and responsibilities include :

• Drive profitable store sales by fostering a patient focused retail culture.
• Attainment of plan sales goal and comp store sales growth.
• Positive comp store contribution (year-on-year improvement).
• Manage payroll cost effectively, in accordance with company standards.
• Manage gross margin, in accordance with company standards.
• Effectively train and develop associates to consistently provide a patient care focused experience.
• Develop team of administratively skilled associates that provide support on daily operational tasks.
• Develop strong professional relationships with doctors.
• Ensure appropriate coverage and quality of doctor hours.
• Implementation of initiatives to increase number or exams and conversion of exams to sales.
• Participate in business planning and business updates.
• Accountable for the recruitment, training, development, and retention of high performing associates, as measured by :
• Selection of brand right associates who demonstrate desired patient care behaviors.
• Effective and consistent associate on boarding.
• Utilization of effective daily practice and role-playing.
• Employee satisfaction through two-way communication.
• Proactive manpower planning for adequate bench strength.
• Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
• Ensure each store is effectively merchandised and presented according to standards as measured by :
• Execution of planogram.
• Execution of visual appearance inside and outside of store (i.e., signage).
• Maintenance of overall standards (i.e. cleanliness, housekeeping).
• Associates exhibit professional presentation (i.e., attire) in accordance with company standards.
• Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by :
• Ready when promised.
• Remake and return percent as compared to company average.
• Calls to customers to follow-up on purchases.
• Maximize managed vision care relationships and sales opportunities.
• Timely implementation of approved marketing programs.
• Execution of signage and promotions according to company standards.
• Execution of operational procedures :
• Safety (security system, safety information posted, fire extinguishers, door locks).
• Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks).

Knowledge and skills include :

Education : Bachelor's degree or comparable experience in optical retail operations.