Paid Social Performance Manager

About The EGC Group The EGC Group is an award-winning creative and media marketing agency with a nurturing and flexible culture.

We have a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic.

Our average employee tenure is over nine years, which far exceeds the industry average.

We offer hybrid and flexible work styles, unlimited PTO, tuition assistance and 401K benefits.

We are a member of AMIN, a network of 60 agencies in 27 countries around the world.   The Role Paid Social Performance Manager  (FT / PT / Freelance - Hybrid / Remote) The Paid Social Performance Manager will own paid social campaign strategy and optimization across Meta (Facebook / Instagram) and TikTok to drive scale efficiently while reducing customer acquisition cost (CAC).

This role requires an analytical, hands-on media manager with experience scaling campaigns, deep knowledge of platform best practices, and proven account management expertise.

You will work under the Director of Paid Media, collaborate with cross-channel specialists, and contribute daily to a client-facing Slack channel, offering proactive communication and real-time performance updates.

Key Responsibilities Lead paid social campaign execution and day-to-day account management across Meta and TikTok.

Scale campaigns effectively while continuously optimizing CAC and ROAS.

Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance.

Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization.

Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met.

Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity.

Stay ahead of platform algorithm changes, beta features, and emerging best practices for Meta and TikTok.

Qualifications 2–4 years of hands-on experience managing paid campaigns on Meta and TikTok.

Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data.

Direct client account management experience, including presenting insights and performance recommendations.

Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and TikTok.

Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries.

Experience collaborating cross-functionally with creative and analytics teams.

Highly organized, detail-oriented, and proactive with strong written and verbal communication skills.

The Perks of Working at EGC Unlimited PTO and Summer Fridays (Half Days) Hybrid Work Schedule Medical, Dental, Vision benefits 401K + Employer Matching Life Insurance, Aflac and Additional Auxiliary Benefits Company Luncheons, Outings and Events Powered by JazzHR