Nomenclature Strategist

Strategist, Nomenclature

Come help build a better world, where every person is free to move and pursue their dreams. Ford Motor Company was built on the belief that freedom of movement drives human progress. It's a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world's most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely.

Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an "always on" relationship with customers and continuously improving our user experience.

The Opportunity

This newly created role reports to the Director of Global Nomenclature and supports Ford's global Center of Excellence for naming and taxonomy. In this position, you'll help drive clarity and consistency in how we name our products, services, and experiences across the enterprise. From vehicle design to HR, internal comms to marketing, you'll collaborate with teams across the entire companymaking this one of the most connected roles at Ford.

The Position

The Strategist, Nomenclature will lead the end-to-end execution of naming initiatives across Ford's product and service portfolio. This person should be both creatively fluent and strategically disciplined, with a sharp eye for detail, strong facilitation skills, and the ability to manage complex stakeholder dynamics. This role is ideal for someone who can merge linguistic creativity with business strategy, delivering names that are not only memorable and meaningful, but aligned with our broader brand architecture and legally viable.

What You'll Do...

Lead individual naming projects from brief through final name selection

Develop comprehensive naming briefs rooted in business strategy, brand positioning, and audience insight

Facilitate internal and external naming workshops and creative sessions

Evaluate name candidates based on strategic fit, naming criteria, linguistic nuance, and early legal risk indicators

Manage feedback loops and stakeholder reviews across cross-functional teams

Ensure alignment with established naming principles, architecture, and the broader brand strategy

Partner closely with Ford Legal throughout the trademark screening and clearance process

Maintain process discipline and naming documentation to ensure repeatability and transparency

Collaborate with brand, marketing, and product teams to integrate naming work into go-to-market and portfolio strategy

You'll Have...

Bachelor's degree or commensurate work experience required.

Minimum 8 years of relevant experience with a bachelor's degree

6+ years of experience in nomenclature

5+ Experience working across cross-functional teams and managing multiple stakeholders

Strong communication and storytelling skills, especially in presentation format

Familiarity with brand architecture, portfolio strategy, and naming systems

Even Better, You May Have...

Master's degree or commensurate work experience required.

Minimum 5 years of relevant work experience with a master's degree.

A mix of in-house and agency brand strategy experience

Highly collaborative and organized, with a bias for action

Able to balance strategic thinking with hands-on execution

Open-minded, curious, and culturally engaged

Strong point of view but flexible in approach; thrives in complex environments

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like : will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all the above? No matter what you choose, we offer a work life that works for you, including :

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6. For more information on salary and benefits, click here : New Hire Benefits

Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.