Ecommerce Operations Specialist

Role Description

The E-Commerce Operations Specialist ensures a seamless, high-performing customer experience across all Rylee + Cru Collective digital channels. This role oversees day-to-day site operations, product launches, and performance optimization, connecting data and design to drive growth and efficiency.

Working collaboratively with the e-commerce, marketing, and creative teams, this position bridges technology and storytelling - ensuring every product, page, and campaign delivers a polished, intuitive, and conversion-driven experience.

Job Summary

The E-Commerce Operations Specialist manages the end-to-end digital retail workflow from collection launches to performance reporting, ensuring operational accuracy, site stability, and customer delight. This includes maintaining site structure, optimizing landing pages, tracking KPIs, and supporting the integration of new technology and tools.

The ideal candidate combines analytical rigor with creative curiosity and thrives in a fast-paced environment where precision, collaboration, and innovation meet.

Key Responsibilities Site Operations & Launch Execution

Manage all product and collection launches across web and app, ensuring accuracy of SKUs, copy, and imagery.

Oversee homepage, navigation, and promotional updates to support new drops and campaigns.

Conduct QA on product pages for content accuracy, SEO readiness, and mobile optimization.

Maintain site architecture and linking to enhance discovery and conversion.

Support expansion into emerging digital channels, marketplaces, and app-based sales.

Landing Page & Performance Optimization

Build, test, and optimize landing pages for new campaigns, product drops, and paid marketing initiatives.

Partner with marketing, retention, and creative teams to align messaging, tracking, and performance goals.

Use A / B testing, heatmapping, and personalization tools to enhance UX and drive conversion.

Analyze performance outcomes and recommend improvements for future site and campaign updates.

Tech Stack & Experience Optimization

• Returns & Re-sell :

Streamline reverse-logistics and resale programs to improve retention and sustainability.

Ensure seamless post-purchase flows, CX widgets, and AI-driven support opportunities.

Monitor on-site behavior to identify friction points and growth opportunities.

Leverage behavioral and identity data to tailor on-site experiences.

Manage integrations showcasing authentic customer feedback and social proof.

Optimize filtering, sorting, and product recommendations to improve navigation.

Test and improve checkout flow, delivery estimates, gifting, and upsell programs.

Support loyalty, cashback, and referral experiences in coordination with retention marketing.

Data, Insights & Reporting

Monitor and analyze site and app KPIs including traffic, conversion, AOV, bounce rate, and site speed.

Produce recurring dashboards and communicate insights to e-commerce and marketing leadership.

Track testing outcomes and seasonal trends to inform UX and merchandising decisions.

Partner with paid, retention, and creative teams to assess how site changes affect funnel performance.

Cross-Channel Partnership & Optimization

Collaborate with marketing, retention, and performance teams to align campaign goals and landing experiences.

Ensure traffic sources and content are trackable, consistent, and conversion-optimized.

Share data-driven insights that influence creative direction, merchandising priorities, and campaign planning.

Key Stakeholders

E-commerce strategy, operational oversight, and reporting alignment

Seasonal launch + campaign collaboration and content alignment

Loyalty, email / SMS, and retention coordination

Asset accuracy, imagery updates, and visual consistency

Landing-page testing, conversion optimization, and analytics

Qualifications

of experience in e-commerce operations, merchandising, or digital marketing (Shopify experience required).

Familiarity with

GA4, Triple Whale, A / B testing platforms

preferred.

Experience with marketplace management (Amazon Seller Central or similar) a plus.

Strong analytical skills — comfortable translating data into actionable recommendations.

Excellent organizational and project management abilities; thrives in a fast-paced, cross-functional environment.

A proactive problem solver with strong attention to detail and an ownership mindset.