Demand Generation Manager

Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Location : London or Boston, USA.

Department : Marketing.

Reports to : Chief Marketing Officer.

80% of the global workforce are frontline workers—yet their digital experience lags far behind. Blink's employee super-app changes that. We give frontline teams everything they need in the palm of their hand—connecting them to systems, leaders, and each other. We're trusted by enterprises worldwide, growing fast and we're only getting started 🚀.

👉 See how our customers use Blink to transform their frontline teams!

What You'll Do

• Own and optimize paid channels — manage day‑to‑day performance of Ads, Meta Ads, and Google Ads (Search & Display)
• Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets
• Ensure a well‑toiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI
• Collaborate with Sales — partner closely with the SDR and AE teams to build high‑quality pipeline, refine messaging, and improve lead handoff processes
• Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership
• Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach
• Work cross‑functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels

Requirements

Benefits

Other Details

Referrals increase your chances of interviewing at Blink - Employee Experience Platform by 2x.

Get notified about new Demand Generation Manager jobs in Boston, MA .

#J-18808-Ljbffr