Senior Marketing Manager, Bowel Care

Senior Marketing Manager, Bowel Care

Coloplast builds everyday use innovative solutions for people with spinal cord injury / impairment and spina bifida, dealing with continence and incontinence problems. We are looking for a Senior Marketing Manager that will lead short & long-term strategic marketing responsibilities for Peristeen Plus, one of our key brand and product lines in our Bowel Care business unit within our Chronic Care Division. You will report directly to the Director of Marketing, Bowel Care, focusing on the US business in partnership with our Global Marketing colleagues, US-focused field sales team, and cross-functional partners supporting the US business.

Major Areas of Accountability :

• Drive the implementation of our 5-year, Impact 4 strategy for Bowel Care, with a focus on growth opportunities for Peristeen Plus - our main product in our Bowel Care (BC) business.
• Create and implement marketing programs targeted to healthcare professionals that lead to product adoption and business growth, partnering with Sales.
• Develop healthcare professional and patient training and education strategies, working closely with cross functional partners to maintain strategy & brand alignment to support business objectives.
• Develop product promotional materials to support campaigns, product education, product launches and support development of patient material to meet business objectives.
• Lead the organization in new product launches - developing forecast, marketing plan, project plan, etc. - executing the launch plan and managing post-launch KPIs.
• Brief and effectively manage deliverables with internal MarCom team on branding and design projects.
• Partner with and influence Global counterparts to develop product-supporting campaigns, evidence and value propositions for the US market.
• Proactively manage downstream and upstream product and Service needs to support the US growth strategies and provide market assessments including growth expectations for upstream products to Global Marketing to prepare for future innovation.
• Identify growth opportunities within Bowel Care portfolio by monitoring competitive trends, and analyzing new market opportunities to develop strategies and tactics to achieve market growth.
• Identify growth opportunities with healthcare professional associations and events, leading execution of presence and programs.
• Work closely with Payers & Evidence, Market Access and Suppliers to build better and sustainable access for Peristeen Plus in the US.
• Maintain a solid understanding of the market by monitoring the competitive market, pricing, and reimbursement information, identify trends or changes that will impact business and recommending actions and contingency plans to maximize opportunities for Coloplast.
• Develop engagement plans for KOLs, driving development of Centers of Excellence and Clinical Advisory Board.
• Develop, support, and provide sales training materials for all internal teams to support our growth initiatives (partnering with Field Training).
• Initiate and contribute to business case proposals.
• Effectively manage annual marketing budget within assigned area and forecast spend throughout the year.
• Continuously seek input from Sales, Service and Consumer partners.

Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Basic Qualifications :

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance.