Amazon PPC Account Manager

The FESCO Group -    Amazon  PPC Account Manager    -  E-Commerce Division

We are looking for a PPC superstar! FESCO is a consumer electronics manufacturer that sells B2B to national retail chains and DTC through an Amazon 3P marketplace.  We are looking to aggressively grow our DTC business and need several PPC experts to join our rapidly growing eComm / Marketplace team.

Reporting directly into our organization’s Director of eCommerce, FESCO’s Amazon PPC Account Manager  is responsible for managing the paid, on-line search advertising and marketing efforts of FESCO’s primary products and brands.  The incumbent also ensures that the company’s online ads are being displayed in a way that is consistent with its overall marketing strategy and brand image.

Primary Responsibilities

• Creating and managing pay per click (PPC) campaigns, including creating ads and keywords, setting budgets and bids, setting up landing pages, and analyzing results.  (FESCO has over 3000 products within 15 nationally recognized brands, like Epilady, Perry Ellis, Car & Driver, Coby, House of Harlow 1960 and ChargeWorx.)
• Managing complex pay-per-click and display advertising campaigns with thousands of targeting options per account.
• Utilize Amazon’s Advertising Console dashboards to identify opportunities and optimize PPC advertising campaigns on a daily / weekly basis. Use additional third-party software to perform keyword research and implement automated optimization tactics.
• Coordinate, align and define strategies (brand protection, SEO, organic marketing) with other team members and departments.
• Developing strong conversion rates by testing different ad text, designs, keywords, and offers.

Minimum Requirements