Job Details
Level
Experienced
Job Location
Westlake, OH
Position Type
Full Time
Job Shift
Day
Job Category
Sales
Description
JOB OVERVIEW
The Business Development Associate (BDA) drives revenue growth by identifying, qualifying, and developing distribution opportunities with fintech platforms, digital investment services, wealth technology providers, and financial service platforms. Working closely with the Business Development Manager (BDM), this role focuses on high-velocity prospecting and relationship development with technology-enabled companies seeking to integrate or offer self-directed IRA capabilities to their users. This is a consultative, entrepreneurial sales role requiring technical fluency and the ability to navigate complex platform organizations.
RESPONSIBILITIES & DUTIES
- Partnership Development & Lead Generation
- Generates and qualifies a minimum of 25 new platform partnership opportunities per quarter through targeted outbound prospecting into fintech, wealth tech, digital platforms, and investment technology ecosystems
- Identifies integration opportunities where Equity Trust's API, white-label solutions, or custody services align with platform partner needs
- Conducts market research to identify emerging fintech companies, platform providers, and technology-enabled financial services firms
Relationship Management & Sales Execution
Schedules and conducts a minimum of 60 qualified decision-maker meetings per quarter with platform partners (product leaders, partnership teams, business development, and technical stakeholders) in concert with the Business Development ManagerNavigates complex organizational structures to identify and engage key stakeholders across product, engineering, partnerships, and business development functionsAchieves quarterly revenue contribution targets (as defined by Sales Leadership) through platform partnerships and integration opportunitiesArticulates technical partnership models including API integrations, revenue sharing arrangements, white-label solutions, and referral frameworksPipeline Management and Forecasting
Documents all sales activities, meetings, and opportunities in Salesforce CRM within 24 hours of occurrence with complete and accurate dataCoordinates and facilitates weekly pipeline review meetings with BDM(s) to ensure CRM accuracy, review qualified opportunity progression, and support accurate revenue forecastsApplies structured qualification methodologies (e.g., MEDDIC, BANT) to assess opportunity viability and technical fitProduct and Market Expertise
Maintains comprehensive understanding of Equity Trust's self-directed IRA products, custody services, API capabilities, and integration optionsDevelops working knowledge of fintech partnership structures, technical integration requirements, and platform decision-making processesUnderstands competitive landscape in custodial services, alternative investment platforms, and wealth technology integrationsCommunicates technical concepts (APIs, webhooks, data integrations, SSO) effectively with both technical and non-technical stakeholdersCompliance and Administration
Ensures compliance with internal and external rules, policies and procedures, and regulatory requirementsTravels to existing and prospective platform partners, fintech conferences, and industry events as neededPerforms other duties as assignedQUALIFICATIONS
Bachelor's degree in business, technology, finance, or related field; equivalent work experience demonstrating entrepreneurial success and technical aptitude may be considered in lieu of degreeMinimum three (3) years of successful high-velocity B2B sales, business development, or partnership development experienceDemonstrated track record of meeting or exceeding pipeline generation and revenue targets in a metrics-driven environmentExperience with consultative selling and qualification methodologiesStrong pipeline management and forecasting abilitiesPROFESSIONAL CERTIFICATIONS
None requiredTECHNICAL SKILLS
To be successful in this role, you should have experience with and an understanding of the following :
Salesforce CRM or similar sales management systems (required) - advanced proficiency with pipeline management, opportunity tracking, and forecastingExperience tracking and reporting on sales metrics and KPIs including activity metrics, conversion rates, and pipeline velocityWorking knowledge of technical partnership concepts including APIs, integrations, platform architectures, and digital service delivery models (does not require engineering background, but must be able to understand and discuss technical requirements with stakeholders)Intermediate-level proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)CULTURAL COMPETENCIES
In addition to our core company competencies ofCultivates Innovation,Nimble Learning,Action Oriented,Collaborates, andBeing Resilient, a successful candidate in this role should exhibit the following behavioral competencies :
Customer FocusResourcefulnessCommunicates EffectivelyResults DrivenEntrepreneurial MindsetInstills TrustSelf-MotivatedTechnical CuriosityPHYSICAL DEMANDS / WORK ENVIRONMENT
This job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear. The associate is frequently required to sit for extended periods of time, as well as stand, walk, use hands and fingers, and reach with hands and arms. This job requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.
DISCLAIMER / ASSOCIATE ACKNOWLEDGEMENT
The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.