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Director Intelligent Demand Gen

Director Intelligent Demand Gen

Indianapolis StaffingIndianapolis, IN, US
17 hours ago
Job type
  • Full-time
Job description

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and company from the people up committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

This role will reimagine how we engage prospects and respond to marketing signals by embedding GenAI, full-funnel analytics, and real-time insights into the marketing funnel and how that is delivered to sales. This role will be the connective tissue between marketing and salesdriving alignment, velocity, and measurable impact.

The Main Responsibilities

  • Redesign SDR workflows using GenAI to automate lead qualification, customer intel packaging, and ABM content delivery.
  • Partner with Sales Enablement and Field Activation teams to embed AI-powered tools into daily SDR operations.
  • Own the end-to-end funnel visionfrom MQL to SQL to closed-wonensuring insights are actionable and aligned to priority plays.
  • Deliver weekly funnel reports and dashboards to sales leaders, highlighting conversion benchmarks, opportunity gaps, and campaign performance.
  • Collaborate with Sales Strategy to redefine how marketing signals (intent, engagement, content consumption) trigger sales actions.
  • Build closed-loop feedback systems to continuously optimize campaign tactics based on sales outcomes and sentiment.
  • Serve as a strategic partner to Product Marketing, Brand, and Data Science teams to ensure cohesive messaging and signal interpretation.
  • Lead tiger teams and working groups focused on funnel acceleration, AI use cases, and sales activation.
  • Drive cultural change across marketing and sales by fostering transparency, proactive recognition, and cross-functional trust.
  • Influence organizational restructuring decisions to align talent and resources with high-impact initiatives.

Success Metrics

  • Increase in marketing-sourced and influenced sales pipeline
  • Reduction in lead-to-opportunity conversion time
  • Adoption of GenAI tools across SDR workflows
  • Sales satisfaction and engagement with marketing insights
  • What We Look For in a Candidate

  • 10+ years in B2B marketing, sales enablement, or demand generation
  • Proven experience leading SDR or sales activation teams
  • Deep understanding of marketing automation, GenAI applications, and funnel analytics
  • Strong stakeholder management and change leadership skills
  • Experience in telecom, SaaS, or enterprise technology preferred
  • Compensation

    This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges : $149,084 - $198,779 in these states : AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $156,539 - $208,718 in these states : CO HI MI MN NC NH NV OR RI $163,993 - $218,657 in these states : AK CA CT DC DE IL MA MD NJ NY TX VA WA

    Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

    Background Screening

    If you are selected for a position, there will be a background screen, which may include checks for criminal records and / or motor vehicle reports and / or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page.

    Equal Employment Opportunities

    We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status. We do not tolerate unlawful discrimination in any employment decisions.

    Disclaimer

    The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

    Application Deadline

    11 / 15 / 2025

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