Subscriber Acquisition, Prospects Lead - Apple TV+

Subscriber Acquisition, Prospects Lead - Apple TV+

Culver City, California, United States

We are deeply passionate about music, movies, TV shows, games, books, and apps. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products and services applies to our practices as well, strengthening our dedication to leave the world better than we found it. In this highly cross-functional role, you will collaborate with a wide range of teams, including marketing, product, engineering, design, legal, finance, and editorial. This role will manage the end-to-end process of conceptualizing, launching and optimizing growth initiatives for Apple TV+ targeted at new prospects, closely monitoring efficacy to provide insights on performance. This role requires the ability to consistently re-evaluate priorities, while keeping the cross-functional group motivated and goal oriented. To be successful, candidates should be customer-focused, highly analytical, team-minded, thrive in ambiguous environments, and love TV and entertainment.

Strategy Development

Own and evolve the prospect acquisition strategy, identifying key customer segments for growth across marketing and in app channels.

Performance Tracking

Monitor weekly business performance vs. forecast and manage cross-functional communications on performance.

Collaboration

Work cross-functionally with Analytics, Product, Creative, and Engineering teams to ensure seamless campaign execution and integration with the overall customer lifecycle strategy.

Testing & Experimentation

Design and run A / B and multivariate tests to understand the effectiveness of different approaches, offers, and messages.

Develop Initiatives

Partner with business strategic planning, analytics and finance to shape and manage strategic growth initiatives.

Project Management

Outstanding ability to understand project management, dependencies, scaling risks and influencing stakeholders to drive business results.

Minimum Qualifications

8+ years of experience in subscription, direct to consumer companies. Experience scaling programs and initiatives globally, with a deep understanding of the nuances across subscription customer lifecycles. Strong project management capability with exceptional attention to detail. A strong analytical brain comfortable leveraging data and insights to inform strategic decision-making. Proficiency in using data analysis tools and techniques. BA / BS degree required.

Preferred Qualifications

Deep understanding of the video industry and streaming video in particular. Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution. Comfort working closely with Finance and Analytics teams to review and manage performance data. Excellent presentation, written and verbal communication skills; ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors. Excellent communication with the ability to influence and collaborate across cross-functional teams. Experienced in balancing multiple priorities, cross functional collaboration and work streams, working with limited resources. Outstanding ability to problem solve, develop creative solutions, and demonstrate resourcefulness.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.