Senior Marketing Specialist (Bilingual) (Fullerton)

Senior Marketing Specialist (Bilingual)

Fullerton, CA

ODK Media, Inc. is the leading destination for premium Asian content in North America, proudly serving premium and trendy Asian contents to diverse audiences in the North American market. Through our owned and operated streaming platforms, OnDemandKorea, OnDemandChina, OnDemandViet, and AmasianTV, we deliver curated, culturally relevant programming across drama, entertainment, and news to millions of viewers.

We are currently looking for a Senior Marketing Specialist (Bilingual) to join our growing team, who will be responsible for creating and executing integrated marketing plans that drive incremental traffic, enhance brand identity and boost customer retention. The ideal candidate will ensure consistent messaging across all media, assess the effectiveness of campaigns, and provide recommendations for improvements.

Roles & Responsibilities :

• Manage external partnerships by recruiting, maintaining communication, and coordinating joint marketing initiatives.
• Coordinate internal marketing efforts across owned platforms, ensuring aligned execution with content and Design teams.
• Execute and optimize email marketing campaigns using OneSignal and other tools, focusing on segmentation, delivery, and performance.
• Manage and oversee campaign setup, execution, and ongoing optimization across Google Ads, Meta, and other digital media channels.
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to achieve KPIs.
• Develop and implement integrated campaign planning and reporting efforts.
• Identify opportunities for market and platform expansion, diving into region-specific performance trends.
• Collaborate with cross functional internal teams across product, engineering, data, and finance while building relationships with external agency partners.

Position Requirements :