Senior Paid Search Marketer

About Avenue Z, Inc.

At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth.

When you join Avenue Z, you become part of a team that doesn't just adapt to change but leads it, guiding some of the world's most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.

Role Overview :

As a Senior Paid Search Marketer at Avenue Z, you will be responsible for managing a portfolio of e-commerce and B2B clients, with a focus on driving positive results through Google and Bing Ads platforms. Reporting to the Paid Search Manager, you will lead account strategy, ad buying, ad account setup, partner and tech integration, and client communications. You will play a key role in developing and executing paid search strategies tailored to client goals and ensuring the seamless execution of campaigns. With a focus on performance marketing, you will be responsible for optimizing campaign performance and delivering data-driven insights to meet client KPIs.

Responsibilities :

• Account Management and Strategy

Manage a portfolio of 10 clients, comprising a mix of e-commerce and B2B stores.

Oversee the end-to-end setup of ad accounts, including Google Ads, Bing Ads, and integrated tools such as Google Analytics, Google Merchant Center, and other third-party platforms.

Run A / B tests using Google Ads experiments to optimize ad performance.

Create weekly and monthly reports aligned with each client's KPIs and ensure timely delivery of insights.

Serve as the point of contact for all client communications related to paid search, providing proactive insights and performance updates.

Stay informed on the latest paid search trends, tools, and best practices to enhance campaign performance.

Qualifications :

Compensation

Benefits :