Senior / Lead CRM Manager

Senior / Lead CRM Manager

We are looking for a Senior / Lead CRM Manager to take ownership of engagement and retention strategies across sports betting and casino brands in Latin America. This role is ideal for someone with strong CRM expertise in the iGaming industry and a passion for personalized, data-driven communication.

This role is fully remote.

Responsibilities :

• Develop and execute CRM strategies across the full customer lifecycle, including acquisition, activation, retention, and reactivation
• Plan, launch, and evaluate promotional campaigns across multichannel communication (email, SMS, push, auto calls)
• Create and manage advanced segmentation strategies based on behavioral and transactional data
• Design and run A / B and multivariate tests to optimize performance and improve KPIs
• Build and refine automated player journeys and retention funnels
• Develop monthly promotional calendars including bonus campaigns and gamification mechanics
• Collaborate with product, design, and content teams to deliver on-brand messaging and promotional assets
• Track key CRM KPIs daily, weekly, and monthly to measure impact and guide optimization
• Analyze campaign performance to identify areas for improvement and drive better engagement
• Ensure all activities align with internal standards and industry compliance regulations

Requirements :

Nice to have :

What's in it for you :