Director, Market Planning & Strategy

At Habitat Health, we envision a world where older adults experience an independent and joyful aging journey in the comfort of their homes, enabled by access to comprehensive health care. Habitat Health provides personalized, coordinated clinical and social care as well as health plan coverage through the Program of All-Inclusive Care for the Elderly ( “PACE” ) in collaboration with our leading healthcare partners, including Kaiser Permanente.

Habitat Health offers a fully integrated experience that brings more good days and a sense of belonging to participants and their caregivers. We build engaged, fulfilled care teams to deliver personalized care in our centers and in the home. And we support our partners with scalable solutions to meet the health care needs and costs of aging populations.

Habitat Health is growing, and we’re looking for new team members who wish to join our mission of redefining aging in place. To learn more, visit https : / / www.habitathealth.com .

Role Scope

Habitat Health is seeking a strategic and hands-on Director of Market Planning & Strategy to drive our enterprise-wide GeoAnalytics and market expansion strategy. In this role, you will use quantitative data, qualitative insights, and Habitat’s growth priorities to shape the geographic footprint of our business. You will play a critical role in developing Habitat’s data-driven geolocation analytics approach and selecting markets and sites that align with our enterprise goals, while balancing the regulatory and macro-PACE landscape.

Day-to-day, this individual will bring a proactive, "roll up your sleeves" attitude, managing the end-to-end market and site selection process. The scope of this role spans GeoAnalytics, enterprise growth strategy, and real estate deal structuring and negotiation. This role will be part of Habitat’s enterprise growth function, working closely with our business development and new markets teams.

Your responsibilities will include

• Strategic Market Evaluation & Analytics : Identify and evaluate potential new service areas for Habitat, taking into consideration the macro picture of our expansion goals and market dynamics. You'll use geospatial analytics to assess geographies based on population demographics, PACE competitive landscape, and other relevant dimensions to prioritize target markets. Model and compare market attractiveness by analyzing unit costs and Medicare / Medicaid rates. You’ll play a key role in building Habitat’s geographic assessment methodology for future expansion efforts.
• Site Selection & Assessment : Lead site selection within priority markets. Evaluate potential properties based on community dynamics and strategic fit for a Habitat PACE center, developing a business case and driving to internal alignment behind site opportunities. You will also assess center-level financial feasibility in partnership with the Strategic Finance team.
• Real Estate Sourcing and Negotiation : Own key relationships with brokers, landlords, and other real estate partners to source, assess, and prioritize properties that Habitat could consider developing for future centers. Lead negotiations with brokers and real estate developers to secure the best terms for both lease and purchase agreements. You will become the expert on key deal terms like buildout costs, tenant improvement allowances, and due diligence periods, ensuring all deals are structured to support our long-term objectives and in line with competitive benchmarks.
• Strategic Alignment : Serve as Habitat’s primary market & site selection liaison, integrating site recommendations with state expansion priorities, regulatory entry pathways, and Habitat’s new and existing business development goals.

Experience

Skills

Compensation

We consider an individual’s qualifications, skillset, and experience in determining a final rate of pay. The expected annual salary range for this role is $187,000 - $220,000 and is an eligible bonus position. Please note, the compensation reflected is for a California based role. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location.

Our Commitment to Diversity, Equity, and Inclusion

Habitat Health is an Equal Opportunity employer and is committed to creating a diverse and inclusive workplace. Habitat Health applicants are considered solely based on their qualifications, without regard to race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, sexual orientation, marital status, military or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), or other status protected by applicable law.

Habitat Health is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Habitat Health will take steps to provide people with disabilities and sincerely held religious beliefs with reasonable accommodations in accordance with applicable law. Accordingly, if you require a reasonable accommodation to fully participate in the job application or interview process, to perform the essential functions of the position, and / or to receive all other benefits and privileges of employment, please contact us at careers@habitathealth.com.

Beware of Scams and Fraud

Please ensure your application is submitted through a Habitat Health sponsored site only. Our emails will come from @habitathealth.com email addresses. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission by selecting the ‘Rip‑offs and Imposter Scams’ option : https : / / reportfraud.ftc.gov / # / .

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