Director, Online Ecommerce North America

Director of eCommerce

The Director of eCommerce will be accountable for driving profitable growth on Clinique's direct to consumer businesses, with an emphasis on recruitment, channel differentiation, and best in class customer experience. This role will be responsible for managing the P&L and evolving the shopper experience to mirror a rapidly changing digital landscape. As the lead of the Regional Brand Online team, this role develops and drives the online growth strategy, ensuring seamless execution across all digital channels. The Director will be at the forefront of shaping the brand's online presence, including strategy, inventory management, and commercial programming, while liaising with expert execution teams across key areas of CRM, site operations and merchandising, affiliate marketing, customer acquisition, paid search, and SEO.

Responsibilities :

• Accountable for the North American Online P&L management
• In partnership with brand and regional / global leadership, set and track financial targets for the online channel.
• Ensure profitable growth across all digital channels and optimize for ROI.
• Lead the strategy and execution for the brand's online presence, aligning with broader brand objectives and market dynamics.
• Develop and implement innovative solutions to optimize online sales performance, traffic, and conversion rates.
• Oversee the end-to-end management of the digital customer experience.
• Create and implement promotional calendars and digital campaigns that drive brand engagement and maximize sales.
• Collaborate with inventory and supply chain teams to ensure proper stock levels across digital platforms.
• Monitor and manage product assortments to meet consumer demand and align with marketing promotions.
• Work closely with the creative team to brief needs in order to produce compelling digital content, from product visuals to promotional assets.
• Ensure all creative output is on-brand, optimized for eCommerce, and tailored to specific retail platforms.
• Lead and liaise with expert teams across various disciplines focused on brand.com performance marketing and site operations and retailer.com eMerchandising, SEO, Retailer Media Networks, and reporting.
• Provide insights on key performance indicators (KPIs) related to online sales, traffic, conversion rates, and customer engagement.
• Regularly report on performance to senior leadership, highlighting challenges, opportunities, and recommended actions.
• Stay current with industry trends, emerging technologies, and new digital marketing tactics to ensure the brand's eCommerce presence remains competitive.
• Continuously test and optimize digital strategies, ensuring the brand is leveraging the best tools and techniques to drive growth.
• Position the brand for success in a rapidly changing landscape, including video and social channels, as well as LLMs.
• Drive efficiency in back-end processes, leveraging automation wherever possible and leading the brand through a platform migration.

Qualifications :

Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.