Digital Marketing Manager - CRM & Paid Media

Digital Marketing Manager

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Avail, part of Realtor.com, is a fast-growing platform transforming how independent landlords and tenants manage the rental experience. Built with the spirit of a startup and backed by the scale and stability of a leading digital real estate company, Avail provides a complete suite of tools, resources, and education to help landlords manage their properties with confidence and professionalism. As part of the Avail team, you'll have the opportunity to make a meaningful impactshaping the future of this rapidly expanding brand and helping to reimagine the rental industry for millions across the U.S. As a Digital Marketing Manager on the Avail Marketing team, you will play a dual role : helping build and execute CRM communications (especially around key product moments and go-to-market launches), and supporting our paid media & partner channels (affiliate, sponsorships, social paid). You will be a bridge between the strategic vision for brand & communication and the day-to-day execution, ensuring Avail's voice is consistent, our customer experience feels connected, and our paid / digital investments are well coordinated.

What You'll Do :

• CRM & Email Communications
• Support creation, implementation, and optimization of transactional messages that occur at critical product moments (onboarding, renewal, upgrades, etc.), ensuring they align with our brand voice and product value.
• Work with the CRM Marketing Lead, Product, Design, and Engineering teams to ensure timely delivery of campaigns : writing or adapting content, managing HTML / email templates, QAing rendering, executing via the Email Service Provider (ESP).
• Assist with go-to-market (GTM) email or in-app communication work for new product launches, feature announcements, or promotions.
• Monitor & analyze email / transactional communication performance (open rates, CTR, conversion, deliverability), recommend & implement optimizations (A / B tests, segmentation, timing, content tweaks).
• Paid Media, Affiliate, Sponsorship & Social Paid Support
• Manage and grow ancillary paid channelsaffiliate networks, sponsorship partnerswith oversight from the Paid Media Lead; support partner selection, creative / assets coordination, performance tracking.
• Collaborate on planning and executing paid social or display campaigns on platforms such as Meta, Reddit, YouTube, etc., especially to support brand visibility, retargeting, and top-of-funnel activities.
• Assist with creative development, messaging strategy, and ensure consistency between paid and CRM messaging.
• Cross-Channel & Process Integration
• Identify and help implement ways to connect CRM and Paid channels more tightly (for example, automating retargeting triggered by certain email behaviors or product events). Work to streamline workflows between teams (product, engineering, design, marketing) to ensure campaigns deploy smoothly and on schedule.
• Project Management & Autonomy
• Own multiple campaign tracks at once; manage timelines, priorities, dependencies.
• Act with a high level of independence : taking direction from senior leads but able to scope and deliver tasks independently.
• Collaborate closely with design, content, product, and engineering to resolve technical or creative blockers.

How We Work :

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You'll Bring :

Bonus Points :

How We Reward You :

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to :

Do the best work of your life at Realtor.com Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal : finding their way home. And you'll find your way home too. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow. Diversity is important to us, therefore, Realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, marital status, status as a disabled veteran and / or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.